Rooftop
Website:
rooftopapp.com
Company:
https://www.linkedin.com/company/rooftop-br
Seniority: Not Applicable
Industries: Real Estate
Job details:
About This Job
Rooftop
Location: Mumbai, Maharashtra, India
Work Mode: On-site
Industry: E-Learning Providers
Job Description
Copywriter Associate
Location: Fort area, Mumbai (On-site)
Role type: Full-time
Timings: 9:45 am to 7:30 pm
Website: rooftopapp.com
About Rooftop
Rooftop is India's #1 marketplace for everything creative. From original folk and tribal paintings to artist-led courses and cultural experiences, we bring India's living art traditions to a new generation. Our content is how millions discover this world, and we want you shaping what they see.
What you will do
Write copy across the full funnel: Meta and Google ads, landing pages, product listings, emails, WhatsApp campaigns, and app notificationsCraft hooks, scripts, and captions for reels, voiceovers, and video ads with the content teamTranslate campaign briefs into sharp, conversion-focused copy that still sounds humanWrite about artists, artworks, and experiences in ways that feel authentic, not salesyContribute to long-form content: blogs, newsletters, and brand storytelling when neededMaintain a consistent brand voice across every channel and formatTest, measure, and rewrite: use performance data to make every next line better
Who we are looking for
1 to 3 years of copywriting experience at a brand, agency, or D2C startupA portfolio that shows range: performance copy, social copy, and at least some long-formStrong command of English; working Hindi is a big plus for ad scripts and translationsAn ear for internet language and an eye for what makes people stop scrollingComfort with deadlines, feedback, and multiple parallel campaignsA genuine love for art, culture, and storytelling. If Indian folk art excites you, even better
What you get
Ownership of copy for a fast-growing consumer brand with national reachDirect exposure to artists, art forms, and campaigns spanning e-commerce, education, and cultural tourismMentorship from the founding and marketing teamA clear growth path into senior brand and content roles
You can also send your resume plus a portfolio or 3 to 5 writing samples (ads, captions, landing pages, or anything you are proud of) to hr@rooftopapp.com
Click on Apply to know more.