Aghnya media
Website:
coolmediapro.com
Company:
https://www.linkedin.com/company/aghnya-media
Seniority: Entry level
Industries: Public Relations and Communications Services
Job details:
Company Description Aghnya Media is a creative and digital content agency based in India, working with clients across the globe. Founded by postgraduate IITian Aanchal Rajput, the agency brings together top-tier talent from institutes like IIT Roorkee, NIT Durgapur, and BITS Pilani to deliver impactful storytelling and data-backed digital strategies. Aghnya specializes in media production, photography, digital marketing, branding, and personal branding, crafting tailored campaigns for startups, SMEs, and established brands. The team focuses on content that delivers real value, blending logic with creativity to help brands grow, engage, and inspire. Acting as a storytelling partner, Aghnya provides end-to-end in-house production and strategy aligned with each client’s business goals.
Role Description This is a full-time, on-site Performance Marketing role based in Saket. The Performance Marketer will plan, execute, and optimize paid advertising campaigns across digital platforms to drive measurable growth in traffic, leads, and revenue for client brands. Daily responsibilities include conducting audience and market research, setting campaign objectives and budgets, managing ad creatives with the content and design teams, and monitoring performance metrics such as CTR, CPC, CPA, and ROAS. The role involves A/B testing, conversion rate optimization, and ongoing refinement of targeting and messaging to improve campaign efficiency. The Performance Marketer will collaborate closely with account managers and creative teams to align campaigns with brand strategy, prepare regular performance reports, and present data-driven insights and recommendations to stakeholders.
Qualifications
- Strong Communication and Customer Service skills to collaborate with internal teams and clients, explain campaign performance clearly, and manage expectations effectively.
- Ability to conduct structured Market Research to understand audience behavior, competitive landscape, and platform trends that inform performance marketing strategies.
- Experience in Marketing Strategy, including setting clear KPIs, budget allocation, funnel optimization, and integrating paid campaigns with broader content and brand initiatives.
- Sales-oriented mindset with the ability to design campaigns that drive lead generation, conversions, and revenue growth for diverse industries and business sizes.
- Hands-on experience with performance marketing platforms (e.g., Meta Ads, Google Ads, YouTube ads), analytics tools (e.g., Google Analytics), and A/B testing frameworks.
- Proficiency in basic data analysis, reporting, and dashboard creation to track and interpret campaign metrics and make data-driven decisions.
- Understanding of landing page optimization, funnels, and attribution models; experience with remarketing and lookalike audiences is a plus.
- Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience in performance marketing.
- Ability to work on-site
Click on Apply to know more.
