Kefilo
Website:
kefiloeohsgroup.co.za
Company:
https://www.linkedin.com/company/kefilo
Seniority: Mid-Senior level
Industries: Food and Beverage Services
Job details:
Content & Storytelling Expert — Equity-Based
Company: Kefilo
Location: Remote (India) / Hybrid (Preferred: Bhubaneswar)
Commitment: Part-time | Founding Team | Equity-Based
About Kefilo
Kefilo is building a
NutritionTech and transformation brand focused on science-backed nutrition, preventive wellness, AI, food innovation, and intelligent food manufacturing.
We are not building just another healthy food delivery company. We want to build a brand around
human transformation, nutrition, lifestyle change, and long-term health outcomes.
Key Responsibilities
- Build Kefilo's content and storytelling strategy from scratch.
- Develop compelling stories around nutrition, transformation, customer journeys, food innovation, wellness, and the Kefilo vision.
- Create and manage short-form videos, reels, founder-led content, podcasts, interviews, carousels, blogs, and other content formats.
- Develop strong hooks, scripts, narratives, and content series designed for organic reach and brand building.
- Work closely with the founder, nutritionists, healthcare professionals, customers, creators, and marketing team to create authentic content.
- Turn customer transformation stories and real experiences into powerful brand stories.
- Build Kefilo's founder-led content and thought leadership across Instagram, YouTube, LinkedIn, and other relevant platforms.
- Identify trending topics, cultural conversations, and content opportunities relevant to nutrition and wellness.
- Build a repeatable content creation and distribution system using AI and automation wherever possible.
- Track content performance and continuously improve storytelling, formats, hooks, and distribution.
Who Should Apply?
- 2–6+ years of experience in content creation, storytelling, brand building, media, social media, journalism, advertising, or marketing.
- Strong understanding of what makes content engaging and shareable.
- Excellent writing, scripting, communication, and storytelling skills.
- Experience creating content for an early-stage brand is highly preferred.
- Comfortable working directly with founders and appearing on camera when required.
Preferred Skills
- Brand Storytelling
- Short-form Video
- Script Writing
- Founder-led Content
- Social Media
- Copywriting
- Podcast & Interview Content
- Content Strategy
- Community Building
- AI Content Tools
- Content Analytics
Immediate Priorities — First 90 Days
- Define Kefilo's content pillars and storytelling framework.
- Build a consistent short-form content engine.
- Develop founder-led content and expert-led content series.
- Create compelling customer transformation stories.
- Build Kefilo's presence across Instagram, YouTube, LinkedIn, and other relevant channels.
- Establish a scalable content creation and distribution system.
Equity-Based Opportunity
This is an
equity-only founding team role.
There is no fixed salary during the initial bootstrapping phase. Compensation will be introduced after fundraising and revenue stabilization.
Founder Onboarding Process
- 3–4 strategic discussions to evaluate expertise, creativity, execution ability, and long-term alignment.
- A 1-month NDA-based collaboration phase to evaluate actual contribution and ownership.
- Long-term founding team agreement.
- Equity allocation based on contribution, expertise, and commitment.
- 5-year vesting structure for core founding members.
Ideal Candidate
We are looking for someone who can
turn a business into a story people care about.
Someone who understands that Kefilo needs more than regular nutrition posts — it needs a strong narrative around
transformation, identity, health, food, and the future of nutrition.
Bonus if you have experience with
D2C, NutritionTech, HealthTech, FoodTech, fitness, wellness, consumer brands, or founder-led startups.
We're Looking For
We are not looking for someone who simply posts content.
We are looking for a
founding Content & Storytelling Expert who can shape Kefilo's voice, build powerful narratives, create highly engaging content, strengthen founder branding, and help turn Kefilo into a recognizable NutritionTech transformation brand.
Skills: storytelling,customer,transformation
Click on Apply to know more.