Accenture in India
Website:
accenture.com
Company:
https://www.linkedin.com/company/accentureindia
Seniority: Not Applicable
Industries: IT Services and IT Consulting
Job details:
Skill required: Delivery - Campaign Analytics & Reporting
Designation: I&F Decision Sci Practitioner Specialist
Qualifications:Any Graduation
Years of Experience:7 to 11 years
About Accenture
Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song— all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 784,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com
What would you do? Accenture is a global professional services company with leading capabilities in digital, cloud and security. Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song— all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities. Visit us at www.accenture.com. We re the global managed services arm of Accenture Interactive. We sit in the Operations Business to take advantage of the industrialized run capabilities leveraging investments from Accenture Operations. Our quest is to activate the best experiences on the planet by driving value across every customer interaction to maximize marketing performance. We combine deep functional and technical expertise to future-proof our client s business while accelerating time-to-market and operating efficiently at scale. We are digital professionals committed to providing innovative, end-to-end customer experience solutions focusing on operating marketing models that help businesses transform and excel in the new world, with an ecosystem that empowers our clients to implement the changes necessary to support the transformation of their businesses. You will take ownership of end-to-end campaign analytics workstreams for global clients - from audience strategy and segmentation to post-campaign measurement and insight generation. You will act as a subject matter expert in CRM analytics and customer insight methodologies, guiding junior analysts and partnering with marketing, data science, and platform teams to continuously improve campaign performance and targeting precision.
What are we looking for? ? Total 6-9 years of experience; 4+ years in campaign analytics or CRM analytics ? Advanced SQL, campaign analytics and CRM/customer analytics skills ? Hands-on experience with CRM and campaign platforms (Salesforce Marketing Cloud, Adobe Campaign, Braze, or similar) ? Strong knowledge of segmentation methodologies and customer analytics (RFM, CLV, propensity scoring) ? Experience designing campaign measurement frameworks including attribution and incrementality A/B testing, attribution basics and funnel analysis ? Proficiency in Power BI and/or Tableau for dashboard development ? Strong stakeholder management and analytical insight storytelling skills ? Consent, opt-in, suppression, eligibility and privacy-aware audience handling ? Experience with AI/ML-driven personalization and decision engines ? Experience leveraging AI and automation tools to streamline analytics workflows, improve campaign decision-making, and enhance operational efficiency ? Ability to perform QA on campaign data, tagging, KPI calculations and methodology ? Bachelor s degree in Marketing, Statistics, Business, or a related field; Master s preferred ? Python or R for advanced segmentation and modelling ? Experience with CDPs (Segment, Tealium, Adobe Experience Platform) ? Lifecycle segmentation, behavioral segmentation, loyalty segmentation, propensity/RFM/CLTV exposure ? Knowledge of loyalty program mechanics and customer engagement strategies
Roles and Responsibilities: ? Lead audience build strategies using advanced segmentation techniques ? Design and own campaign measurement frameworks - including KPI definition, attribution modelling, and ROI analysis ? Develop deep customer insight analyses that uncover opportunities for improved personalization, retention, and acquisition ? Lead campaign KPI tracking and post-campaign performance analysis ? Analyze audience, channel, content, conversion, booking, revenue and customer journey performance ? Prepare insight narratives, drivers of performance and optimization recommendations ? Build and maintain campaign performance dashboards that provide real-time and retrospective views of marketing effectiveness ? Lead test-and-learn design (A/B tests, hold-out groups) and interpret results to inform future campaign strategy ? Partner with marketing strategy teams to shape audience targeting and message sequencing across the customer journey ? Mentor junior analysts on segmentation techniques, data interpretation, and stakeholder communication ? Conduct CLV, churn, and engagement analyses to identify high-value customer segments and at-risk cohorts ? Translate complex analytical findings into clear, compelling narratives for business stakeholders ? Evaluate and improve campaign data quality, tagging, and tracking infrastructure in collaboration with data engineering teams
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