Kaidoo Kids
Website:
worldwide-kids.com
Company:
https://www.linkedin.com/company/kaidookids
Seniority: Mid-Senior level
Industries: Food and Beverage Manufacturing
Job details:
Performance Marketing Manager
Company: Kaidoo Kids (www.kaidookids.com | www.instagram.com/kaidookids)
Location: Navi Mumbai (Turbhe)
Role Type: Full-time
About Us
We are a fast-growing consumer food startup on a mission to make healthy eating genuinely exciting. Our products combine wholesome, clean-label ingredients with thoughtful branding and engaging storytelling to create food that people love. We believe great brands are built through creativity, attention to detail, and consistent execution across every customer touchpoint. As we continue to expand across retail and digital channels, we're looking for passionate individuals who want to help shape a brand from the ground up and make a meaningful impact.
About the Role
We are looking for a highly analytical and results-driven Performance Marketing Manager who can drive customer acquisition and revenue growth across our digital channels. You will own paid advertising across Meta, Google, Amazon and Blinkit, continuously optimizing campaigns to improve return on ad spend, lower acquisition costs and scale profitable growth. You will work closely with the founder and creative team to develop high-performing campaigns from strategy to execution.
Key Responsibilities
Meta & Google Advertising
• Plan, launch and optimize paid campaigns across Meta (Facebook & Instagram) and Google Ads.
• Manage Search, Shopping, Performance Max, Display and YouTube campaigns.
• Build audience targeting, retargeting and lookalike strategies.
• Continuously improve campaign performance through A/B testing of creatives, copy and audiences.
Marketplace Advertising
• Manage Amazon Advertising including Sponsored Products, Sponsored Brands and Sponsored Display campaigns.
• Plan and optimize Blinkit advertising campaigns to maximize product visibility and sales.
• Coordinate with marketplace teams to improve product listing performance and conversion rates.
Performance Marketing
• Monitor campaign performance daily and optimize bids, budgets and targeting.
• Improve key performance metrics including ROAS, CAC, CTR, CPC and conversion rate.
• Allocate advertising budgets efficiently across different platforms.
• Identify new customer acquisition opportunities and scaling strategies.
Analytics & Reporting
• Track campaign performance using Meta Ads Manager, Google Ads, Google Analytics and other reporting tools.
• Prepare weekly and monthly performance reports with actionable insights.
• Analyze customer acquisition funnels and recommend improvements.
• Stay updated with new advertising features, platform updates and industry best practices.
Collaboration
• Work closely with the creative team to develop high-converting ad creatives.
• Coordinate with agencies, freelancers and platform account managers when required.
• Support product launches and promotional campaigns with effective paid media strategies.
Required Skills
• Strong hands-on experience with Meta Ads Manager and Google Ads.
• Experience managing Amazon Ads.
• Experience with Blinkit Ads or other quick-commerce advertising platforms is preferred.
• Strong understanding of ROAS, CAC, CTR, CPC, CPM, attribution and conversion optimization.
• Experience with Google Analytics (GA4) and Google Tag Manager.
• Excellent analytical and problem-solving skills.
• Strong Excel or Google Sheets skills.
• Ability to manage multiple campaigns simultaneously.
Preferred Qualifications
• Bachelor's degree in Marketing, Business, Commerce or a related field.
• 4–6 years of experience in performance marketing or digital advertising.
• Experience working with D2C, FMCG, consumer brands or e-commerce businesses.
• Experience managing advertising budgets across multiple platforms.
• Familiarity with Shopify, Amazon Seller Central and Blinkit Seller Hub is an advantage.
What We're Looking For
• Analytical thinker with strong execution skills.
• Self-driven, proactive and willing to take ownership.
• Passion for data-driven marketing and growth.
• Strong attention to detail and problem-solving ability.
• Ability to thrive in a fast-paced startup environment.
• Comfortable collaborating across functions and continuously learning new skills.
Compensation Structure
• Base salary: ₹60,000–₹80,000 per month (depending on experience) plus performance incentive
Contact
Avinash Saraf, Founder
9930388719
avi@kaireka.com
Click on Apply to know more.