Thyrocare Technologies Ltd.
Website:
thyrocare.com
Company:
https://www.linkedin.com/company/thyrocare-technologies-ltd
Seniority: Mid-Senior level
Industries: Medical and Diagnostic Laboratories
Job details:
Company Description Thyrocare Technologies Ltd., founded in 1996, is one of India’s foremost IT-enabled, fully automated clinical laboratories operating 24x7 from its central processing lab in Mumbai and a wide network of regional, zonal, satellite, and hybrid labs across the country. The organization is Great Place to Work® Certified™, reflecting its strong commitment to valuing people, fostering open dialogue, and encouraging continuous learning. Thyrocare offers a vast menu of over 1200 tests, supported by national reach, global-quality certifications, and accreditations such as ISO 9001:2015, CAP, and NABL. All samples are processed in NABL-accredited labs, with high levels of doctor trust in the accuracy and reliability of reports, and rapid turnaround times. With flagship brands like Aarogyam, Jaanch, and Her Check, Thyrocare focuses on preventive healthcare and specialized diagnostics while providing an environment where individuals can grow, be valued, and contribute to the future of diagnostics.
Role Description The Senior Manager Pharma Co-Marketing is a full-time, on-site role based in the Mumbai Metropolitan Region. This role is responsible for developing and executing co-marketing strategies with pharmaceutical partners to promote Thyrocare’s diagnostic offerings and joint healthcare initiatives. The individual will identify and onboard new pharma partners, design collaborative campaigns, and coordinate with internal teams such as marketing, sales, operations, and medical affairs to ensure alignment and effective implementation. Day-to-day activities include planning and monitoring co-branded promotions, analyzing campaign performance and market trends, managing partner relationships and agreements, and ensuring compliance with regulatory and ethical standards. The Senior Manager will also prepare business cases, presentations, and reports for leadership, oversee budgets for co-marketing projects, and contribute to strategic decisions that strengthen Thyrocare’s presence in the pharma and healthcare ecosystem.
Qualifications
- Strong expertise in pharma co-marketing, brand management, and healthcare or diagnostics marketing, with a track record of managing partner-led campaigns.
- Experience in stakeholder management, relationship building, and cross-functional collaboration, particularly with pharmaceutical companies and internal business teams.
- Skills in market research, data analysis, and performance measurement to evaluate campaign effectiveness and inform strategic decisions.
- Ability to design and execute integrated marketing plans across channels, including B2B communication, events, and digital touchpoints.
- Solid understanding of regulatory, ethical, and compliance requirements in pharma and diagnostic marketing.
- Excellent written and verbal communication, negotiation, and presentation skills suitable for senior-level interactions.
- Relevant academic background such as an MBA or postgraduate degree in Marketing, Healthcare Management, Pharmacy, or a related field.
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