Only Law
Website:
onlystudio.com
Seniority: Mid-Senior level
Industries: Legal Services
Job details:
About the Company
Paid Media Marketing Manager (Individual Contributor)
Location: MG Road, Bengaluru (On-site)
Employment Type: Full-Time
Experience: 3–5 Years
About the Role
We are looking for a highly motivated and results-driven Performance Marketing Manager to join our growing marketing team. This is an individual contributor role, ideal for someone who enjoys hands-on campaign management, data analysis, and driving measurable business growth. The successful candidate will own the end-to-end performance marketing function, managing campaigns across multiple digital channels while collaborating with internal stakeholders to generate high-quality leads and maximise return on investment.
Responsibilities
- Plan, execute, and optimise paid marketing campaigns across Google Ads, Meta Ads (Facebook & Instagram), LinkedIn Ads, and other relevant platforms.
- Manage campaign budgets and ensure efficient allocation to maximise ROI and reduce cost per acquisition.
- Monitor, analyse, and report on campaign performance using Google Analytics 4, Google Tag Manager, and advertising platform dashboards.
- Conduct keyword research, audience segmentation, A/B testing, and conversion rate optimisation.
- Develop and implement lead generation strategies to improve campaign performance and business growth.
- Create landing page recommendations and collaborate with designers and developers to improve conversion rates.
- Manage remarketing campaigns and customer audience strategies.
- Track KPIs including CPL, CPA, ROAS, CTR, Conversion Rate, and Customer Acquisition Cost.
- Work closely with content, design, and development teams to ensure marketing assets are delivered on time.
- Identify new digital marketing opportunities and recommend strategies for continuous improvement.
- Prepare weekly and monthly performance reports with actionable insights.
Good to Have (360° Marketing Skills)
While this role is focused on performance marketing, experience across broader digital marketing activities will also be required, including:
- SEO (On-page & Off-page)
- Email Marketing
- Content Marketing
- Social Media Marketing
- Organic Social Growth
- CRM Management
- Landing Page Optimisation
- Basic Graphic Design coordination
- Brand Campaign Support
- Website Performance Optimisation
- Writing Content
- Excellent Communication skills
Qualifications
- Bachelor's degree in Marketing, Business, Digital Marketing, or a related field.
- Google Ads and Meta certifications are preferred.
- 3–4 years of hands-on experience in performance marketing.
Required Skills
- Strong hands-on experience with Google Ads, Meta Ads Manager, and LinkedIn Campaign Manager.
- Experience with Google Analytics 4 (GA4), Google Tag Manager (GTM), and Looker Studio.
- Strong understanding of conversion tracking, attribution models, and marketing analytics.
- Excellent analytical and problem-solving skills.
- Experience managing six-figure monthly advertising budgets is preferred.
- Strong knowledge of lead generation and performance optimisation techniques.
- Proficiency in Microsoft Excel or Google Sheets for campaign analysis.
- Excellent communication and stakeholder management skills.
- Ability to work independently and take complete ownership of campaigns.
Click on Apply to know more.