Osia Osia
Website:
osiaosia.com
Company:
https://www.linkedin.com/company/osiaitalia
Seniority: Mid-Senior level
Job details:
Meta & Google Ads Specialist
Company: Top Clothing Co. Pvt. Ltd.
Brands: Osia Osia | Osia Italia | House of Osia
Location: Delhi NCR
Employment Type: Full-Time
Experience: 2–5 Years
About the Company
Top Clothing Co. Pvt. Ltd. is a premium lifestyle and fashion company building a portfolio of distinctive Indian brands across luxury fashion, beauty, personal care, home, gifting, and lifestyle.
Our brands include:
Osia Osia — Luxury Ayurvedic Soaps, Fine Fragrances, and Bamboo Silk Towels
Osia Italia — Luxury Menswear including Suits, Blazers, Shirts and Shackets
House of Osia — A luxury experience store featuring Antiques, Jewellery, Brass Artefacts, Paintings, Luxury Menswear, Bespoke Gifting, Collectible Furniture and other curated luxury products.
We are looking for a Meta & Google Ads Specialist who can take ownership of paid digital acquisition and help scale our brands across India and international markets.
Role Overview
The candidate will be responsible for planning, executing, optimizing and scaling performance marketing campaigns across Meta and Google for our brands and e-commerce businesses.
This is a hands-on performance marketing role. The ideal candidate should be comfortable working with campaign strategy, audience research, creative testing, tracking, analytics, budgets, ROAS, CAC, conversion rates and overall revenue growth.
You will work closely with the creative, e-commerce and management teams to develop campaigns that generate measurable sales and business growth.
Key Responsibilities1. Meta Ads Management
- Plan and execute campaigns across Facebook and Instagram.
- Manage campaigns for sales, conversions, catalogue sales, website traffic, remarketing and store visits.
- Set up and manage Campaigns, Ad Sets and Ads.
- Work with Advantage+ Shopping/Catalogue campaigns and manual campaigns.
- Develop audience strategies across:
- Broad targeting
- Lookalike audiences
- Retargeting
- Customer lists
- Website visitors
- Product viewers
- Add-to-cart audiences
- Existing customers
- Continuously test:
- Creatives
- Hooks
- Headlines
- Copy
- Offers
- Audiences
- Placements
- Campaign structures
- Monitor CPM, CTR, CPC, CPA, ROAS, frequency, conversion rate and other key metrics.
- Identify underperforming campaigns and take corrective action.
- Scale winning campaigns while maintaining profitable acquisition costs.
- Develop separate strategies for new customer acquisition and remarketing.
- Plan city-specific campaigns, particularly for key markets such as Delhi and Mumbai, as well as other high-potential markets.
- Run campaigns for both online sales and physical store/experience centre traffic.
2. Google Ads Management
Plan, execute and optimize Google Ads campaigns including:
- Google Search Ads
- Performance Max
- Shopping Ads
- Display Ads
- YouTube Ads
- Remarketing Campaigns
- Brand and non-brand search campaigns
Responsibilities include:
- Keyword research and search intent analysis.
- Competitor and market research.
- Search campaign structure and account management.
- Negative keyword management.
- Ad copy creation and testing.
- Product feed and Merchant Centre coordination.
- Performance Max optimization.
- Budget allocation across campaigns.
- Conversion tracking and attribution.
- Search term analysis.
- Bid strategy optimization.
- Landing page and product page performance analysis.
- Identifying opportunities to increase revenue while maintaining target ROAS/CPA.
3. E-Commerce Performance Marketing
The candidate will work across our e-commerce ecosystem and help drive online sales through paid media.
Products include:
Osia Osia
- Ayurvedic Soaps
- Raas Collection
- Shower Meditation Collection
- Serene Oasis Collection
- Intense Oud
- Saffron Kumkumadi
- Fine Fragrances
- Raas Collection Perfumes
- Vintage Collection Perfumes
- Parfum Collection
- Garden of Seven Scents Gift Set
- Bamboo Silk Towels
- Truly Earthy Collection
- Luxury Gift Sets
- Corporate Gifting Products
Osia Italia
- Luxury Menswear
- Suits
- Blazers
- Shirts
- Shackets
- Other premium men's fashion and apparel collections.
House of Osia
- Antiques
- Jewellery
- Brass Artefacts
- Paintings
- Luxury Menswear
- Bespoke Gifting
- Collectible Furniture
- Curated luxury lifestyle and heritage products.
The candidate will need to understand that each category has a different customer profile, purchase journey, price point and advertising strategy.
4. Creative Performance & Testing
Work closely with the creative team to ensure advertising creatives are designed around performance.
You will be expected to:
- Analyse which creatives generate the highest CTR, conversions and ROAS.
- Identify winning creative formats.
- Provide clear creative briefs based on campaign data.
- Recommend new hooks, angles and concepts.
- Test:
- Product-focused creatives
- Lifestyle creatives
- UGC-style creatives
- Editorial/luxury creatives
- Offer-led creatives
- Educational creatives
- Problem/solution creatives
- Collection creatives
- Seasonal campaigns
- Analyse creative fatigue and recommend replacements.
- Build a systematic creative testing framework.
5. Analytics & Reporting
Maintain clear reporting on campaign and business performance.
Track metrics including:
- Revenue
- ROAS
- MER
- CAC
- CPA
- CTR
- CPC
- CPM
- Conversion Rate
- Add-to-Cart Rate
- Cost per Add to Cart
- Frequency
- Average Order Value
- New Customer Acquisition Cost
- Returning Customer Revenue
- Campaign-level profitability
Prepare weekly and monthly performance reports with clear insights and recommended actions.
Management should be able to understand:
What worked → What didn't → Why → What we should do next.
6. Tracking & Technical Responsibilities
- Manage and audit Meta Pixel implementation.
- Work with Meta Events Manager.
- Ensure correct tracking of:
- Page View
- View Content
- Add to Cart
- Initiate Checkout
- Purchase
- Work with Google Analytics 4 (GA4).
- Manage Google Ads conversion tracking.
- Coordinate with the website/e-commerce team on tracking issues.
- Monitor attribution discrepancies between Meta, Google Analytics and Shopify.
- Ensure product catalogues and feeds are functioning correctly.
- Identify tracking gaps that may affect campaign optimization.
7. Budget & Performance Management
- Manage advertising budgets efficiently.
- Allocate budgets based on campaign performance.
- Identify high-performing products and categories.
- Reduce inefficient ad spend.
- Scale campaigns that demonstrate sustainable profitability.
- Maintain clear daily and monthly spending controls.
- Recommend budget increases based on performance data rather than assumptions.
8. Seasonal & Promotional Campaigns
Plan and execute paid media campaigns around major commercial opportunities including:
- Diwali
- Raksha Bandhan
- Valentine's Day
- Mother's Day
- Father's Day
- Black Friday
- Festive gifting
- Monsoon campaigns
- Summer campaigns
- Corporate gifting
- End-of-season sales
- New product launches
- Collection launches
The candidate should be able to develop a full-funnel media plan before each major campaign.
9. Market Expansion
Support the company's expansion across:
India: Delhi NCR, Mumbai, Bengaluru and other key markets.
International Markets: Middle East, Europe, USA, UK, Australia, New Zealand, Russia, Canada and other identified markets.
The candidate should be capable of adapting targeting, messaging, budgets and campaign structures according to market behaviour.
Candidate ProfileRequired Skills
- 2–5 years of hands-on experience in Meta Ads and Google Ads.
- Strong understanding of performance marketing.
- Experience managing e-commerce campaigns.
- Strong knowledge of Meta Ads Manager.
- Strong knowledge of Google Ads.
- Experience with Google Analytics/GA4.
- Understanding of Shopify/e-commerce platforms.
- Understanding of Meta Pixel and conversion tracking.
- Strong analytical and numerical skills.
- Ability to interpret campaign data and make decisions quickly.
- Experience with creative testing and performance optimization.
- Strong understanding of ROAS, CAC, CPA, CTR, CPC, CPM and conversion funnels.
Preferred Experience
Experience with D2C, luxury, fashion, beauty, personal care, lifestyle, gifting or premium consumer brands will be an advantage.
Experience managing significant advertising budgets and demonstrating measurable revenue growth will be highly valued.
What We Expect From You
We are not looking for someone who simply "runs ads."
We are looking for someone who can think like a performance marketer and business owner.
You should be able to answer:
- Which products should we advertise?
- Which audience should we target?
- Which creative angle should we test?
- Why is a campaign underperforming?
- Where should the next ₹1 lakh of advertising budget go?
- Which campaign should be scaled?
- What is driving our CAC?
- How can we improve ROAS?
- Which products have the strongest potential?
- How can paid media contribute directly to revenue and profitability?
Key Performance Indicators
Performance will primarily be evaluated on:
Revenue Growth | ROAS | CAC | CPA | Conversion Rate | New Customer Acquisition | Advertising Efficiency | Creative Testing Velocity | Overall Paid Media Contribution
Why Join Us
You will have the opportunity to work across multiple premium Indian brands and diverse product categories, from luxury menswear and fragrances to Ayurvedic beauty, bamboo silk towels, antiques, jewellery and bespoke gifting.
The role offers significant ownership and the opportunity to build and scale the company's digital acquisition engine across India and international markets.
Apply If You Are
Analytical. Commercially minded. Data-driven. Creative. Curious. Performance-focused.
And most importantly, if you know how to turn ad spend into profitable revenue.
Click on Apply to know more.
