Arohana Management Services
Website:
arohana.co.in
Company:
https://www.linkedin.com/company/arohana-management-services-india
Industries: Construction
Job details:
Job DescriptionDigital Marketing Executive / Digital Marketing Manager
Location: Delhi (Full-Time, Office Based)
Company: Arohana Management Services
About Arohana Management Services
Arohana Management Services (AMS) is a leading Project Management, Design & Build, and Hospitality Asset Development company specializing in hotels, resorts, healthcare, and mixed-use developments across India. We work closely with leading hospitality brands, investors, developers, and consultants to deliver end-to-end solutions—from concept planning and operator selection to project execution and handover.
We are looking for a dynamic and creative Digital Marketing professional who can strengthen our digital presence, enhance our brand positioning, and generate quality business leads through innovative marketing strategies.
Position Summary
The Digital Marketing Executive/Manager will be responsible for planning, executing, and managing the company's digital marketing initiatives across all online platforms. The role requires a blend of creativity, analytical thinking, content development, branding expertise, and performance marketing skills.
Key ResponsibilitiesDigital Marketing Strategy
- Develop and execute comprehensive digital marketing strategies aligned with the company's business objectives.
- Build brand awareness across hospitality, real estate, healthcare, and corporate sectors.
- Plan and manage digital campaigns for lead generation and brand visibility.
Social Media Management
- Manage LinkedIn, Instagram, Facebook, YouTube, and other relevant platforms.
- Prepare monthly social media calendars.
- Create engaging posts, reels, stories, and project updates.
- Monitor engagement and community interactions.
Content Development
- Create high-quality content including:
- Corporate presentations
- Blogs and articles
- Project case studies
- Press releases
- Email newsletters
- Brochures
- Company profiles
- Client success stories
- Coordinate with the design and project teams for technical content.
Website Management
- Update website content regularly.
- Coordinate with developers for website improvements.
- Ensure SEO best practices are implemented.
- Monitor website performance and user experience.
Branding & Corporate Communications
- Maintain consistency in corporate branding.
- Design marketing collateral in coordination with graphic designers.
- Develop promotional campaigns for ongoing and upcoming projects.
- Manage company portfolios and digital brochures.
Performance Marketing
- Plan and manage Google Ads, LinkedIn Ads, Meta Ads, and other digital campaigns.
- Optimize campaigns for lead generation and conversions.
- Monitor ROI and prepare campaign performance reports.
Search Engine Optimization (SEO)
- Improve organic website rankings.
- Conduct keyword research.
- Optimize website and content for search engines.
- Monitor SEO performance and analytics.
Photography & Video Coordination
- Coordinate project photography and videography.
- Develop promotional videos and project walkthroughs.
- Create short-form content for social media platforms.
Email Marketing & CRM
- Plan and execute email marketing campaigns.
- Maintain customer and investor databases.
- Generate reports on campaign performance.
- Support lead nurturing activities.
Analytics & Reporting
- Track KPIs across digital platforms.
- Analyze website traffic and social media insights.
- Prepare monthly marketing reports with recommendations for improvement.
Desired Skills
- Strong knowledge of Digital Marketing.
- Social Media Marketing.
- Google Analytics.
- Google Ads.
- Meta Ads Manager.
- LinkedIn Campaign Manager.
- SEO & SEM.
- Email Marketing.
- WordPress or similar CMS.
- Canva, Adobe Photoshop, Illustrator (preferred).
- Video editing tools such as Premiere Pro, CapCut, or DaVinci Resolve.
- Excellent written and verbal communication skills.
- Strong copywriting and storytelling abilities.
- Basic photography and videography skills will be an advantage.
Preferred Experience
- 3–6 years of experience in Digital Marketing.
- Experience in Hospitality, Real Estate, Architecture, Interior Design, Construction, Infrastructure, or Project Management industries will be preferred.
- Proven track record in lead generation and corporate branding.
Educational Qualification
- Bachelor's degree in Marketing, Mass Communication, Business Administration, Journalism, or a related field.
- MBA (Marketing) or Digital Marketing Certification will be an added advantage.
Key Competencies
- Creative thinking
- Brand building
- Strong communication skills
- Attention to detail
- Analytical mindset
- Project management
- Team collaboration
- Time management
- Self-motivated and result-oriented
What We Offer
- Opportunity to work on prestigious hospitality and infrastructure projects across India.
- Exposure to leading hotel brands, developers, and investors.
- Dynamic and collaborative work environment.
- Excellent career growth opportunities.
- Competitive salary and performance-based incentives.
Location
Delhi (Full-Time, Office Based)
Candidates should be willing to work from the Delhi office and coordinate with project teams across multiple locations in India as and when required.
Click on Apply to know more.