IMS (Institute of Mathematical Sciences) Delhi
Website:
ims4maths.com
Company:
https://www.linkedin.com/company/ims-maths
Industries: Education Administration Programs
Job details:
We are looking for a highly motivated, creative, and result-oriented Digital Marketing Executive & Content Writer to manage our online presence and create engaging content for our education platform focused on UPSC Mathematics Optional coaching, online classes, and test series.
Our institute provides structured learning programs, live interactive classes, and personalized mentoring for competitive exams (IMS Maths Coaching). We aim to expand our reach across India through effective digital marketing strategies and high-quality educational content that connects with aspirants.
Key Requirements:
- Minimum 1–3 years of experience in Digital Marketing and Content Writing (preferably in the EdTech or Coaching Industry)
- Strong knowledge of SEO, SEM, Google Ads, and Social Media Marketing
- Experience in promoting online courses, coaching programs, and lead generation campaigns
- Hands-on experience with Google Analytics, Google Search Console, and Meta Ads Manager
- Excellent written and verbal communication skills in English
- Strong understanding of SEO content writing and keyword optimization
- Experience writing blogs, website content, landing pages, course descriptions, email campaigns, and educational articles
- Ability to create engaging content for social media, YouTube scripts, and marketing campaigns
- Familiarity with AI tools such as ChatGPT, Gemini, Claude, or similar AI writing assistants is preferred
- Understanding of conversion funnels, landing page optimization, and student acquisition strategies
- Ability to analyze campaign performance and optimize for better ROI
- Basic knowledge of graphic design tools such as Canva is an added advantage
Roles & Responsibilities:
- Develop and execute digital marketing strategies to increase student enrollments
- Plan and manage paid advertising campaigns on Google Ads, Facebook, Instagram, and YouTube
- Optimize website SEO, landing pages, and content to improve search engine rankings
- Generate quality leads for UPSC Mathematics Optional courses, online programs, and test series
- Manage and grow social media platforms including YouTube, Instagram, Facebook, LinkedIn, Telegram, and X
- Create high-quality blogs, articles, website content, landing pages, and promotional content
- Write compelling social media captions, ad copies, newsletters, email campaigns, and YouTube video scripts
- Research UPSC trends and educational topics to create informative and engaging content
- Proofread and edit content to ensure accuracy, clarity, and consistency
- Collaborate with faculty, designers, and the marketing team to create educational campaigns
- Track campaign performance using analytics tools and prepare regular reports
- Stay updated with the latest digital marketing, SEO, AI, and EdTech industry trends
Preferred Candidate Profile:
- Creative thinker with excellent communication and storytelling skills
- Strong analytical, research, and problem-solving abilities
- Passion for education and competitive exam preparation
- Ability to work independently and manage multiple projects efficiently
Location: Delhi
Salary: Best in Industry (Based on Experience)
Contact: 8099751086
Benefits: Flexible Schedule
Experience: Digital Marketing & Content Writing: 1–3 Years (Required)
Work Location: Old Rajender Nagar, Delhi
Click on Apply to know more.