Commercify Digital
Website:
esperondigital.com
Company:
https://www.linkedin.com/company/commercify-digital
Industries: Marketing Services
Job details:
About the Role
We are looking for a Performance Marketing Specialist with proven experience in managing and scaling performance campaigns for D2C brands. The ideal candidate should be data-driven, creative, and capable of optimizing campaigns across multiple digital platforms to drive revenue and profitability.
Key Responsibilities
* Plan, execute, and optimize paid campaigns across Meta Ads, Google Ads, and other performance marketing platforms.
* Manage end-to-end performance marketing for D2C brands with a focus on customer acquisition and revenue growth.
* Monitor and optimize key performance metrics including ROAS, CAC, CPA, CTR, CPC, and Conversion Rate.
* Conduct audience research, competitor analysis, and A/B testing to improve campaign performance.
* Collaborate with the creative team to develop high-converting ad creatives and landing pages.
* Manage campaign budgets and ensure efficient allocation of ad spend.
* Analyze campaign data and prepare weekly and monthly performance reports with actionable insights.
* Track customer journeys and identify opportunities to improve conversion rates and retention.
Requirements
* 2–4 years of hands-on experience in performance marketing.
* Mandatory experience managing campaigns for D2C brands.
* Strong expertise in Meta Ads Manager and Google Ads.
* Understanding of Google Analytics (GA4), Meta Pixel, Google Tag Manager, and conversion tracking.
* Strong analytical skills with proficiency in Excel or Google Sheets.
* Experience in scaling profitable campaigns with measurable business outcomes.
* Excellent communication and problem-solving skills.
Click on Apply to know more.