Mobiversite
Website:
en.mobiversite.com
Company:
https://www.linkedin.com/company/mobiversite
Seniority: Associate
Industries: Software Development
Job details:
About the Company
Mobiversite is a fast-growing tech company building mobile apps and web apps that reach millions of users globally. We’re looking for a proactive User Acquisition Manager with strong communication skills and a willingness to take ownership.
Responsibilities
- Lead and optimize user acquisition campaigns across Meta, Google, TikTok, and other paid channels.
- Own the full funnel journey — from creative and ad messaging to landing pages and onboarding flows for mobile applications.
- Build and execute growth strategies focused on scalability, profitability, and long-term user value.
- Design, launch, and scale experimentation frameworks across acquisition and conversion funnels.
- Own marketing analytics and performance reporting, turning campaign and product data into actionable insights.
- Analyze funnel performance, user journeys, cohorts, retention, and conversion behavior to identify optimization opportunities.
- Collaborate closely with Product, Creative, and Engineering teams to align growth initiatives, messaging, and post-click experiences.
- Develop creative strategies and test new audiences, channels, funnels, and campaign approaches to improve acquisition performance.
Requirements
- Previous experience working directly on mobile app products is a must.
- Previous hands-on user acquisition experience with non-gaming mobile app products is required. Candidates with exclusively mobile gaming experience will not be considered.
- Hands-on experience managing and scaling paid user acquisition campaigns across multiple APAC markets, including at least one market outside India, is required.
- 3+ years of hands-on experience in mobile app performance marketing, growth, product marketing, or related growth-focused roles.
- Strong hands-on experience managing mobile app acquisition campaigns across Meta Ads and Google Ads is required. Experience managing TikTok Ads for international markets is highly preferred.
- Deep understanding of growth metrics including CPI, CPA, ROAS, retention, LTV, attribution, and incrementality.
- Strong experience with A/B testing, funnel optimization, cohort analysis, and journey analysis.
- Experience working cross-functionally with Product, Creative, and Engineering teams.
- Strong knowledge of GA4, Firebase, Adjust, and related analytics tools.
- Professional proficiency in English.
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