Kriam Pharma
Company:
https://www.linkedin.com/company/kriam-pharma-promise-for-care
Industries: Pharmaceutical Manufacturing
Job details:
Key Responsibilities
• Execute paid campaigns across Meta, Google, YouTube, and marketplaces with focus on ROAS, CAC, CPL, and conversion uplift.
• Translate business goals into media plans, budgets, and campaign KPIs with the Head of Nutraceutical.
• Optimize ads continuously for conversion improvement.
• Run campaigns for launches, lead gen, retargeting, acquisition, and repeat purchase growth.
• Support Amazon ads to boost listing visibility and conversions.
• Test creatives, landing pages, offers, and audiences; document and share learnings fast.
• Track performance daily via GA4, Meta Ads Manager, and Sheets dashboards.
• Coordinate cross‑functionally with creative, content, e‑commerce, and sales to align campaigns with stock, pricing, and promos.
• Diagnose underperformance early and implement corrective actions quickly.
• Maintain reporting hygiene with clean naming, UTM discipline, and attribution accuracy.
• Deliver reports weekly/monthly on spend, leads, sales, ROAS, CAC, funnel drop‑offs, and action points
Core Deliverables:
• Weekly performance dashboard with spend, leads, conversions, ROAS, and key learnings.
• Campaign optimization log with actions taken and outcomes.
• Monthly media performance review and next-month action plan.
• Creative and audience test summary with winning combinations clearly documented. Performance Metrics / KPIs
• ROAS and contribution to revenue.
• Cost per lead (CPL) and cost per acquisition (CPA).
• Conversion rate from click to lead and lead to sale.
• CTR, CPC, CPM, and landing page performance.
• Lead quality and percentage of qualified leads passed to sales or CRM.
• Budget efficiency, pacing discipline, and campaign learning velocity.
• Growth in repeat purchase and retention where applicable.
Required Experience:
• 4+ years in performance marketing
• Preferred background in nutraceuticals, wellness, healthcare, D2C, or FMCG
• Must have independently managed paid media spend of at least ₹1 crore per year
• Strong hands-on execution experience is essential
Skills and Competencies
• Strong working knowledge of Meta Ads Manager and Google Ads
• Basic understanding of Amazon Ads and marketplace dynamics
• Good command over Excel / Google Sheets
• Familiarity with GA4, pixel/event tracking, UTMs, and conversion funnels
• Ability to write effective ad copy and evaluate creatives
• Strong analytical thinking with commercial awareness
• Comfortable working in a fast-paced environment with limited supervision
• Accountable, numbers-driven, and detail-oriented
Educational Background
• Graduate in Marketing, Business, Mass Communication, or a related field
• Digital certifications are preferred, but strong practical experience will matter more
Reporting Structure
The role reports directly to the Head of Nutraceutical and will work closely with design, content, e-commerce, sales, and agency partners as required.
What Success Looks Like in the First 90 Days:
• Campaigns are live, structured properly, and reporting is clean.
• The executive is able to independently optimize basic paid campaigns.
• Weekly reports are consistent, actionable, and trusted by leadership.
• There is a visible improvement in lead quality, efficiency, or conversion performance.
Click on Apply to know more.