Lifesight
Website:
bit.ly
Company:
https://www.linkedin.com/company/lifesight
Seniority: Mid-Senior level
Industries: Software Development
Job details:
Role Overview
Factori.ai is looking for a Senior Growth Marketing & GTM Engineer to build and scale a technology-enabled demand generation engine across enterprise and mid-market segments.
The role will be approximately 70% GTM engineering and 30% growth marketing. The primary focus will be on building the data, automation, enrichment, personalisation, campaign, and measurement systems required to improve qualified pipeline creation and funnel conversion.
The ideal candidate should be able to convert a growth objective into a scalable technical workflow, from identifying target accounts and enriching prospect data to launching campaigns, automating follow-ups, and measuring pipeline contribution.
Key Responsibilities
GTM Engineering and Automation
- Build and manage growth marketing workflows across account identification, contact discovery, enrichment, segmentation, scoring, campaign activation, nurture, routing, and sales handoff.
- Create high-propensity account and contact lists using firmographic, technographic, behavioural, engagement, and intent signals.
- Develop automated and AI-assisted workflows for account research, personalisation, campaign content, outreach, lead qualification, and follow-up.
- Integrate CRM, marketing automation, enrichment, advertising, website analytics, sales engagement, and product-interest systems using APIs, webhooks, scripts, and low-code tools.
- Build trigger-based campaigns for website visitors, content engagement, demo requests, API interest, dataset enquiries, events, funding announcements, and other buying signals.
- Automate campaign operations, including audience creation, data cleansing, enrolment, lead scoring, routing, CRM updates, alerts, and reporting.
- Create dashboards to track campaign engagement, funnel conversion, qualified opportunities, pipeline value, attribution, and revenue influence.
- Build experimentation frameworks for testing audiences, messages, channels, landing pages, offers, and nurture journeys.
- Maintain data accuracy, CRM hygiene, campaign taxonomy, lifecycle definitions, and reporting standards.
Growth Marketing
- Develop and execute campaigns across email, LinkedIn, Google, webinars, content, SEO, retargeting, events, and account-based marketing.
- Translate Factori.ai’s data, location intelligence, mobility, places, audience, and AI capabilities into clear industry use cases and buyer-specific messaging.
- Create campaign assets such as landing pages, email journeys, reports, case studies, product explainers, use-case pages, and sales enablement content.
- Improve website, landing-page, nurture, and funnel conversion through testing and performance analysis.
- Work closely with SDR and sales teams to improve account selection, lead quality, campaign follow-up, qualification, and opportunity conversion.
Required Experience
- Five or more years of experience in growth marketing, GTM engineering, marketing operations, demand generation, revenue marketing, or growth operations.
- Experience marketing B2B SaaS, data, AI, analytics, API, martech, adtech, or enterprise technology products.
- Hands-on experience with platforms such as HubSpot, Salesforce, Clay, Apollo, ZoomInfo, Clearbit, LinkedIn Campaign Manager, Google Ads, 6sense, Demandbase, Zapier, Make, or n8n.
- Working knowledge of APIs, webhooks, structured data, automation tools, spreadsheets, and basic scripting or querying.
- Proven experience building campaigns and GTM workflows that improve qualified pipeline, conversion, and marketing efficiency.
Skills and Capabilities
- Strong understanding of B2B growth funnels, account-based marketing, lead lifecycle management, campaign automation, and enterprise buying journeys.
- Ability to build scalable technical workflows aligned with growth marketing objectives.
- Strong analytical ability across campaign performance, funnel conversion, cost per opportunity, pipeline contribution, and revenue influence.
- Ability to simplify complex technology and data propositions into clear commercial messaging.
- Comfort working across marketing, sales, SDR, product, and data teams.
- Preferred Background
- Experience in Data-as-a-Service, location intelligence, customer intelligence, martech, adtech, AI, analytics, business intelligence, enterprise APIs, or marketing measurement would be valuable.
- Experience building AI-assisted research, personalisation, content, or campaign automation workflows would be preferred.
Key Success Measures
- Qualified opportunities and pipeline generated.
- Improvement in campaign and funnel conversion.
- Increase in target-account and buyer-contact coverage.
- Reduction in manual campaign operations.
- Quality and reliability of growth automations and data.
- Speed and effectiveness of campaign experimentation.
Click on Apply to know more.