LOVOL GLOBAL
Website:
en.lovol.com
Company:
https://www.linkedin.com/company/weichailovolintelligentagriculture
Industries: Machinery Manufacturing
Job details:
Brand Marketing Director, Lovol
Responsible end‑to‑end for brand communication, marketing promotion and brand image building across India.
Job Objectives
- Establish regional brand system for India to boost brand awareness and reputation.
- Strengthen customer loyalty through offline events and brand communication.
- Expand brand reach channels to cover potential end‑users and dealers.
- Keep track of industry trends, improve marketing ROI and support overall sales targets.
Job Responsibilities
- Formulate and execute brand communication strategies for the Indian market.
- Independently plan and deliver offline events including exhibitions, dealer meets, field demonstrations and other activities.
- Oversee integrated online & offline marketing campaigns and maintain consistent brand image.
- Set up KPIs, measure campaign performance and drive continuous optimization.
- Manage local vendors and control marketing budget.
Job Requirements
- Minimum 5 years of brand marketing experience; agricultural machinery industry background is preferred.
- Proven capability to independently plan and organize offline marketing events.
- Deep understanding of local Indian market with cross‑cultural communication skills.
- Fluent English for smooth overseas business operations.
- Result‑oriented mindset with solid capabilities in data analysis and budget control.
Preferred Qualifications
- Working experience in India / South‑Asia market; familiar with West Bengal and Odisha markets.
- Hands‑on experience in dealer‑oriented brand building and 2S / 3S showroom development.
- Team management experience with existing local media and vendor resources.
Click on Apply to know more.
