Bluehost
Website:
bluehost.com
Company:
https://www.linkedin.com/company/bluehost-com
Seniority: Not Applicable
Industries: Software Development
Job details:
Who We Are.
At Bluehost, we’re not just building websites—we’re shaping the future of the web through content, commerce, and the power of AI. From intelligent automation to generative content and personalization at scale, we believe AI will define the next era of customer experience and business growth.
We’re looking for a Content Marketing Manager who is passionate about editorial quality, SEO-informed content strategy, content performance, and organic growth. In this role, you will lead content planning, editing, and production, mentor writers, and help ensure our content is clear, useful, accurate, brand-aligned, and optimized for search.
You will shape content that engages customers, supports business goals, and performs across traditional search engines and evolving AI-powered discovery experiences. You will have a direct impact on our inbound strategy, working cross-functionally to ensure every piece of content aligns with user intent, customer needs, brand standards, SEO best practices, and business priorities.
What you’ll do & how you’ll make your mark.
Lead Editorial Planning & Content Quality
- Develop and maintain editorial standards that ensure content is clear, accurate, useful, engaging, and aligned with brand voice.
- Review and edit drafts to improve structure, clarity, tone, flow, accuracy, usefulness, headlines, calls to action, and readability.
- Ensure content answers customer questions, reflects search intent, and provides meaningful value beyond surface-level information.
- Provide actionable editorial feedback that helps writers strengthen their work and grow their content strategy skills.
Develop & Execute Content Strategy
- Use keyword research, SERP insights, customer-intent research, and performance data to identify content opportunities that support organic growth.
- Create and maintain a content calendar that accounts for product priorities, seasonality, search trends, customer needs, and high-conversion topics.
- Translate SEO recommendations into clear editorial direction for writers, stakeholders, and cross-functional partners.
Content Briefing, Editing & Optimization
- Create clear content briefs that help writers understand the audience, search intent, target topic, structure, key messages, and business objective.
- Incorporate SEO guidance into briefs, including target keywords, related topics, internal linking opportunities, customer questions, and on-page recommendations.
- Review final drafts to ensure content meets customer needs, search intent, brand standards, SEO best practices, and business goals.
- Use AI responsibly to support research, briefing, editing, optimization, and analysis while maintaining human editorial judgment and quality standards.
Content Performance & Continuous Improvement
- Perform content audits to identify underperforming, outdated, thin, or unclear content and recommend refreshes, consolidation, expansion, or retirement.
- Partner with SEO and analytics teams to review rankings, traffic, CTR, engagement, conversions, and content decay using tools like Google Analytics, Google Search Console, Ahrefs, and similar platforms.
- Translate content performance data into practical recommendations that improve content quality, organic visibility, engagement, and conversions.
- Stay current on Google algorithm updates, AI Search experiences, content quality standards, editorial best practices, and organic growth trends.
Lead & Mentor the Content Team
- Train content writers on editorial quality standards, SEO best practices, search intent, content structure, brand voice, AI-assisted workflows, and reader-first writing.
- Develop content training resources, editorial examples, templates, and guidelines to help the team create content that ranks, informs, and converts.
- Provide regular feedback and coaching to help writers improve clarity, structure, content depth, SEO alignment, and editorial judgment.
Cross-Functional Collaboration & Content Production
- Work with SEO, product, design, brand, analytics, and growth teams to ensure content aligns with marketing objectives, customer needs, and business priorities.
- Manage the content production process from brief to draft to review to publication, ensuring timely execution of high-quality, SEO-informed content.
- Collaborate with subject matter experts to ensure content is accurate, useful, and aligned with customer needs.
- Communicate editorial recommendations, content priorities, performance insights, and next steps clearly to stakeholders.
Who you are & what you’ll need to succeed.
Editorial & Content Quality Expertise
- 5+ years of experience in content marketing, editorial content, digital publishing, or SEO-informed content strategy.
- Strong writing, editing, and editorial judgment, with a high bar for clarity, accuracy, usefulness, engagement, and brand voice.
- Experience improving content across formats such as blog posts, guides, landing pages, product content, or educational resources.
- Strong understanding of how to balance SEO requirements with customer value, editorial quality, brand standards, and conversion goals.
SEO & Content Strategy Knowledge
- Strong understanding of SEO fundamentals, including keyword research, search intent, topic clusters, on-page SEO, internal linking, and content optimization.
- Familiarity with SEO tools like Ahrefs, Semrush, Google Search Console, Screaming Frog, and analytics platforms.
- Experience using SEO insights to shape briefs, improve drafts, guide content decisions, and connect content strategy work to measurable results.
Content Creation & Optimization Background
- Experience creating SEO-informed content briefs for writers and overseeing content production from ideation through publication.
- Strong writing and editing background, with the ability to improve clarity, structure, tone, accuracy, usefulness, and search alignment.
- Understanding of how to responsibly use AI tools in the content process while maintaining human review, originality, accuracy, and quality.
Proven Leadership & Training Skills
- Minimum of 2 years of experience leading, mentoring, or coaching content writers, freelancers, or content contributors.
- Track record of developing content marketing initiatives that improve organic visibility, engagement, content quality, and conversions.
- Experience providing actionable editorial feedback and developing resources, templates, or guidelines that improve team output.
Analytical & Project Management Mindset
- Strong understanding of SEO and content performance metrics, including keyword rankings, CTR, organic traffic, engagement, conversions, and content decay.
- Ability to translate performance data into actionable SEO and editorial recommendations, including when content should be refreshed, expanded, consolidated, repositioned, or retired.
- Experience managing content calendars, workflows, deadlines, and cross-functional priorities while maintaining quality, attention to detail, and editorial standards.
Why you’ll love us.
- We’ve evolved: We provide three work environment scenarios. You can feel like a Newfolder in a work-from-home, hybrid, or work-from-the-office environment.
- Work-life balance: Our work is thrilling and meaningful, but we know balance is key to living well.
- We celebrate one another’s differences: We’re proud of our culture of diversity and inclusion. We foster a culture of belonging. Our company and customers benefit when employees bring their authentic selves to work. We have programs that bring us together on important issues and provide learning and development opportunities for all employees. We have 20+ affinity groups where you can network and connect with employees globally.
- We care about you: At Bluehost, taking care of our employees is our top priority. We make sure that cutting edge benefits are in place for you. Some of the benefits you will have: We have partnered with some of the best insurance providers to provide you excellent Health Insurance options, Education/ Certification Sponsorships to give you a chance to further your knowledge, Flexi-leaves to take personal time off and much more. Building a community with one domain at a time, one employee at a time.
- Where can we take you? We’re fans of helping our employees learn different aspects of the business, be challenged with new tasks, be mentored, and grow their careers. Unfold new possibilities with Bluehost #OTOD!
#Bluehost
This Job Description includes the essential job functions required to perform the job described above, as well as additional duties and responsibilities. This Job Description is not an exhaustive list of all functions that the employee performing this job may be required to perform. The Company reserves the right to revise the Job Description at any time, and to require the employee to perform functions in addition to those listed above.
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