METAANOI
Website:
metaanoi.com
Job details:
Company Description METAANOI is a growing organization focused on helping coaches build sustainable, high-impact businesses. Based in New Delhi, the company supports coaching professionals with tools, strategies, and frameworks to attract clients, deliver transformational results, and scale their practice. METAANOI values experimentation, data-driven decision-making, and collaborative problem-solving. Team members are encouraged to contribute ideas, test new approaches, and refine processes to achieve measurable growth. The culture emphasizes integrity, continuous learning, and meaningful impact for both coaches and their clients.
Role Description The Growth Marketer for Coaches is a full-time, on-site role based in New Delhi. This role is responsible for designing and executing marketing campaigns that attract, engage, and convert coaching clients across digital channels. Daily tasks include planning and running experiments to improve lead generation, optimizing funnels, managing advertising and content initiatives, and analyzing performance data to inform strategy. The Growth Marketer will collaborate closely with coaches and internal stakeholders to understand audience needs, craft compelling messaging, and ensure consistent brand positioning. The role also involves creating reports, identifying growth opportunities, and implementing scalable systems that support long-term business expansion.
Qualifications
- Demonstrated experience in growth marketing, performance marketing, or demand generation, preferably in professional services or coaching-related businesses.
- Strong skills in digital channels such as social media marketing, email marketing, and paid advertising (e.g., Meta, Google), with a track record of driving measurable results.
- Ability to use analytics tools and data (e.g., Google Analytics, campaign dashboards, spreadsheets) to evaluate performance, run A/B tests, and optimize funnels.
- Competence in marketing strategy, audience segmentation, and positioning, with the ability to translate insights into clear campaigns and offers.
- Effective written and verbal communication skills to craft persuasive copy, landing pages, and campaign messaging tailored to coaching audiences.
- Comfort working on-site in New Delhi, collaborating with cross-functional teams and coaches, and managing multiple projects with tight timelines.
- Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
- Curiosity, willingness to learn, and openness to experimenting with new tools, platforms, and growth tactics; prior experience in the coaching or personal development space is an advantage.
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