Tata Consultancy Services
Website:
tcs.com
Company:
https://www.linkedin.com/company/tata-consultancy-services
Seniority: Associate
Industries: Broadcast Media Production and Distribution
Job details:
Asset Management:
- Oversee the trafficking and delivery of creative assets, ensuring they meet technical specifications and deadlines.
- Verify that all materials are compliant with broadcast standards and client guidelines, addressing discrepancies promptly.
Workflow Optimization:
- Troubleshoot any traffic-related issues in collaboration with the broadcast operations team, ensuring rapid resolution.
Quality Assurance:
- Ensure all ads are accurately placed within the schedule and aired in accordance with agreed-upon parameters.
- Perform detailed checks to prevent overbooking, duplication, or misplacement of advertisements.
Ad Scheduling and Optimization:
- Schedule Development:
- Build detailed ad schedules, balancing client requirements with available inventory and regulatory guidelines.
- Optimize schedules to maximize reach, minimize waste, and meet campaign goals efficiently.
- Conflict Resolution:
- Manage last-minute schedule changes, resolving conflicts while maintaining campaign integrity.
- Adjust placements as needed to accommodate breaking news, special programming, or other disruptions.
- Regulatory Compliance:
- Ensure ad schedules comply with all applicable legal and regulatory standards, including competitive separation and content restrictions.
Reporting and Insights:
- Generate post-campaign reports, providing detailed insights into performance metrics such as audience delivery, compliance rates, and campaign reach.
- Analyze trends and recommend improvements for future campaigns to maximize client ROI.
- Provide feedback to sales and creative teams on opportunities for innovation or process improvements.
Qualifications / Experience :
- Education:
a. Bachelors degree (preferably in Media - TV / Radio / Broadcasting), Advertising, Communications, or a related field.
- Experience:
a. 3-5 years of experience in campaign management, traffic coordination, or ad scheduling within linear TV / radio or broadcast media.
b. Proven track record of managing high-volume campaigns and resolving complex scheduling challenges.
Technical Skills:
- Proficiency with traffic management systems (e.g., WideOrbit, IBMS, Aquira or similar).
- Advanced knowledge of Excel and ability to work with data to derive insights.
- Familiarity with media measurement tools (e.g., Nielsen, OzTAM) is a plus.
Soft Skills:
- Strong organizational and multitasking skills, with a high level of attention to detail.
- Excellent communication and interpersonal skills for effective collaboration with internal teams and clients.
- Problem-solving mindset with the ability to handle high-pressure situations calmly and effectively.
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