Smartbox Lockers
Website:
smartboxlockers.com
Company:
https://www.linkedin.com/company/smartbox-lockers
Seniority: Mid-Senior level
Industries: Accessible Hardware Manufacturing and Information Services
Job details:
Job Summary:
We are looking for a data-driven Performance Marketing & SEO Specialist with 4–5 years
of hands-on experience in digital marketing, paid media, and search engine optimization.
The ideal candidate will be responsible for driving high-quality lead generation,
improving website visibility, optimizing campaign performance, and maximizing ROI
across digital channels.
Key Responsibilities:
Performance Marketing:
- Plan, execute, and optimize paid campaigns across:
- Google Ads (Search, Display, Performance Max)
- LinkedIn Ads
- Meta Ads (Facebook & Instagram)
- YouTube Ads
Manage campaign budgets and optimize CPL, CPA, ROAS, and ROI:
- Conduct keyword research, audience segmentation, and competitor analysis.
- Create and execute A/B tests for ad creatives, landing pages, and CTAs.
- Monitor campaign performance using Google Ads, GA4, Looker Studio, and other
- analytics tools.
- Implementation of remarketing and account-based marketing (ABM) campaigns
- applicable.
- Coordinate with the design and content teams to develop high-converting ad
- creatives and landing pages.
- Generate weekly and monthly performance reports with actionable insights.
Search Engine Optimization (SEO):
- Develop and execute on-page, off-page, and technical SEO strategies.
- Conduct comprehensive keyword research and content gap analysis.
- Optimize website structure, metadata, internal linking, schema markup, and Core
- Web Vitals.
- Monitor website performance using Google Search Console, GA4, SEMrush, or
- similar tools.
- Improve organic rankings, traffic, and lead generation through SEO best practices.
- Collaborate with content writers to create SEO-optimized blogs, landing pages,
- and website content.
- Build and execute ethical backlink acquisition strategies.
- Stay updated with Google's algorithm updates and implement necessary changes.
Website & Analytics:
- Manage tracking implementation using Google Tag Manager.
- Configure and monitor conversion tracking, events, and attribution.
- Analyze user behavior and recommend UX improvements to increase conversions.
- Work closely with the web development team to improve website speed, SEO, and
- conversion performance.
Required Skills:
- Strong expertise in Google Ads and LinkedIn Ads.
- In-depth knowledge of SEO (On-page, Off-page, Technical SEO).
- Hands-on experience with:
- Google Analytics 4 (GA4)
- Google Search Console
- Google Tag Manager
- Google Ads Editor
- Looker Studio
- Ahrefs, SEMrush
- Experience with conversion tracking and attribution models.
- Understanding of landing page optimization and CRO.
- Strong analytical and problem-solving skills.
- Excellent communication and stakeholder management abilities.
- Hands on experience in Managing Performance Marketing/SEO Tools.
Click on Apply to know more.