Performance marketing executive

About Wishlink

Wishlink is a venture-funded, growth-stage startup, on a mission to redefine how people discover products and shop online - via creators and their content on social media.

Our Beliefs

We strongly believe that creators are superhumans - they own attention, have a massive following, and influence the lifestyle choices of millions.

Lately, they’ve been playing a crucial role in helping users discover new products & make the right purchase decisions by:

• curating the best products out of millions of choices available online
• reviewing those products on quality and user affinities, adding a layer of trust
• educating users around styling, ways of using those products etc

Our vision is to enable lakhs of creators to truly express their lifestyle, monetize their content, and help crores of users discover & shop products from their favorite creators.

Team & Investors

We’re 3 founders, Chandan, Shaurya, and Divyansh, friends from college with a shared passion to solve real-world problems at scale and consume content for hours. We have raised a series A round of ~$7M, led by Elevation Capital and Fundamentum (marquee investor with strong consumer tech and products portfolio) and an amazing cohort of 40+ angel investors.

Wishlink is a 65+ membered strong team, with exceptional talent from diverse backgrounds and solid past experiences.
 

Your Responsibilities at Wishlink:

• Execute creator acquisition campaigns across digital platforms, including Meta Ads, Google Ads, Email, and Website.
• Conduct keyword research, audience segmentation, and targeting to handle and optimize acquisition campaigns.
• Scale campaigns, monitor data continuously, analyze analytics, interpret data, and optimize performance.
• Constantly experiment to maximize creator sign-ups.
• Own conversion funnel KPIs and report data for interpretation.

What We're Seeking?

• 2-3 years of experience in growth roles and managing conversion campaigns.
• Exposure to Meta Suite, Google Ads, Email Marketing tools, and SEO optimization.
• Analytical skills to analyze market trends, customer behavior, and competitor activities, identifying opportunities and recommending marketing initiatives.
• Experience in data reporting, analysis, and interpretation using Excel to derive actionable insights.
• Ability to collaborate effectively with cross-functional teams.
• Adaptability to changing business needs and priorities.

Essential Requirements:

• 2-3 years of hands-on experience in conversion and acquisition marketing campaigns.
• Proficiency in Meta Business Suite, Google Ads, Email marketing platforms, Google Analytics, and Excel.
• Strong verbal and written communication skills.