Website:
newkind.in
Job details:
Role OverviewWe’re looking for a WhatsApp Marketing Specialist who understands how to turn conversations into conversions. This role is not about blasting messages—it’s about crafting journeys, nurturing leads, and driving revenue through WhatsApp.
Key Responsibilities- Build and manage WhatsApp marketing campaigns (broadcasts, flows, automations)
- Set up WhatsApp bots for customer queries and process flow
- Segment users based on behavior, lifecycle stage, and intent
- Write high-converting message copy (short, sharp, human—not robotic)
- Set up and optimize WhatsApp funnels (lead → nurture → convert)
- Integrate WhatsApp with CRM/tools (e.g., WhatsApp Business API, Interakt, WATI, etc.)
- Analyze performance (open rates, CTR, reply rates, conversions)
- Run A/B tests on messaging, timing, and offers
- Collaborate with marketing, sales, and product teams
- Ensure compliance with WhatsApp policies (no spammy tactics)
What We’re Looking For- 1–3 years experience in WhatsApp / conversational marketing
- Strong copywriting skills (you can sell in 2 lines)
- Experience with CRM tools and automation flows
- Data-driven mindset (you track and improve everything)
- Understanding of customer psychology and buying behavior
- Bonus: Experience in D2C, healthcare, or high-ticket programs
Click on Apply to know more.