Marketing Specialist- Paid Search

As a Paid Search Specialist, you will play a pivotal role in driving our online paid search campaigns and maximizing our digital marketing efforts. In this role, you will be responsible for paid search activities, such as the creation, execution, reporting, and optimization of search engine marketing or pay-per-click (PPC) strategies that improve relevant website traffic and drive conversions.

Responsibilities:

• Execute the planning, development, deployment, and optimization of paid search campaigns across Google, Yahoo, and Bing.
• Conduct keyword research, analyze campaign performance data, write, and implement ad copy.
• Set bid strategies and manage budgets for multiple stores to ensure maximum ROAS.
• Utilize analytics tools to monitor, analyze, and report on the performance of all PPC campaigns, focusing on key performance indicators (KPIs).
• Identify areas for improvement, implement A/B tests, and optimize campaigns to achieve optimal results.
• Collaborate with the content marketing team to ensure a cohesive brand voice and align SEM campaigns with overall marketing initiatives.
• Stay updated with the latest practices, strategies, and industry standards related to SEO, SEM, and PPC.
• Other duties as assigned.

Qualifications:

• Associate’s degree required. Bachelor’s degree in marketing or related field preferred.
• 1 to 3 years required, 5 years preferred of product or field marketing experience, preferably in Fortune 500 company.
• 3 years of experience preferred in strategic business planning.
• 2-3 years of experience in successfully developing and executing SEM campaigns across Google, Yahoo and Bing preferred.
• Proficiency in analytic tools such a Google/Adobe Analytics to analyze campaign performance and make data driven decisions preferred.
• Experience with keyword research tools like SEMRush, seoClarity, MOZ and Ahrefs preferred.
• Marketing strategy and implementation, including a working knowledge of multi-channel marketing.
• Strong mathematical and computer skills, including proficiency with Microsoft Office Suite (Word, Excel, Powerpoint) and at least basic- to intermediate-level HTML skills.
• Strong written and verbal communication skills, combined with an ability to communicate clearly and succinctly.
• Strong research and analytical skills, including the ability to spot questionable information or unusual data trends, combined with a disciplined problem-solving process that applies conceptual thinking to identify root cause(s) and provide appropriate solution(s).
• Highly organized and detail oriented, with a customer-centric focus and commitment to quality.
• Able to spot new and evaluate existing business opportunities, including the ability to ask good questions, look beyond the obvious, and see the “big picture.”
• Strong creativity, out-of-the-box thinking, and entrepreneurial drive; able to work with autonomy and self-direction.
• Able to influence others through effective negotiation techniques and strong interpersonal skills, meet deadlines, and deliver results.
• Able to manage conflict and ambiguous situations through excellent interpersonal skills and team orientation and the ability to make sound decisions based upon a mixture of analysis, wisdom and judgment.
• Able to utilitze effective time-management skills and work in a fast-paced dynamic environment
• Demonstrates high levels of integrity and ethics that allow for high levels of intra- and inter-departmental trust.
• Knowledge of industry, including suppliers, customers, competition, trends and advances in eCommerce and digital marketing, and WESCO’s business lines, strengths and challenges is preferred.
• Able to travel is preferred.

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