Marketing Specialist

As a Marketing Specialist, you will be responsible for supporting the design, creation, and delivery of marketing programs and strategies to support the expansion of company products and services, and to attract audiences to company website, online presence and Wesco’s products and services. You will create and convey brand messages and improve brand awareness. You will analyze statistics and identify areas to optimize marketing performance. You will develop marketing content and explore sales channels. You may coordinate involvement in conferences and exhibitions.

Responsibilities:

• Coordinate with key contacts for implementation and communication of marketing programs, campaigns and projects from concept development to finished product, including development of marketing collateral such as sales flyers, partner marketing deliverables and SharePoint sites.
• Work closely with supplier partners to execute joint marketing programs and work cross functionally to complete programs and show return on investment.
• Champion Wesco’s project management system and procedures to facilitate the team’s fulfillment of marketing plan deliverables and partner commitments while ensuring timely execution.
• Assist with local and large event planning and preparation. This includes tracking participation and sending timely communications while working with stakeholders both internally and externally.
• Support sales and marketing needs of sales and supplier product groups at local, regional, national and sometimes global levels.
• Adhere to Wesco’s visual identity standards and integrate the value proposition where applicable.
• Apply continuous improvement processes to continually identify and eliminate waste and inefficiencies.

Qualifications:

• Associate’s degree required. Bachelor’s degree in marketing or related field preferred.
• 1 to 3 years required, 5 years preferred of product or field marketing experience, preferably in Fortune 500 company.
• 3 years of experience preferred in strategic business planning.
• Marketing strategy and implementation, including a working knowledge of multi-channel marketing.
• Strong mathematical and computer skills, including proficiency with Microsoft Office Suite (Word, Excel, Powerpoint) and at least basic- to intermediate-level HTML skills.
• Strong written and verbal communication skills, combined with an ability to communicate clearly and succinctly.
• Strong research and analytical skills, including the ability to spot questionable information or unusual data trends, combined with a disciplined problem-solving process that applies conceptual thinking to identify root cause(s) and provide appropriate solution(s).
• Highly organized and detail oriented, with a customer-centric focus and commitment to quality.
• Able to spot new and evaluate existing business opportunities, including the ability to ask good questions, look beyond the obvious, and see the “big picture.”
• Strong creativity, out-of-the-box thinking, and entrepreneurial drive; able to work with autonomy and self-direction.
• Able to influence others through effective negotiation techniques and strong interpersonal skills, meet deadlines, and deliver results.
• Able to manage conflict and ambiguous situations through excellent interpersonal skills and team orientation and the ability to make sound decisions based upon a mixture of analysis, wisdom and judgment.
• Able to utilitze effective time-management skills and work in a fast-paced dynamic environment
• Demonstrates high levels of integrity and ethics that allow for high levels of intra- and inter-departmental trust.
• Knowledge of industry, including suppliers, customers, competition, trends and advances in eCommerce and digital marketing, and WESCO’s business lines, strengths and challenges is preferred.
• Able to travel is preferred.

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