Senior PPC & Biddable Media Manager

ABOUT WEROAD: CONNECTING PEOPLE, CULTURES, AND STORIES

Founded in 2017, WeRoad is a fast-growing startup that is disrupting the travel industry in Italy, Spain, UK, Germany, France and Switzerland!

With 200 team members and 3K Travel Coordinators, we’re a community of travelers who turn every trip into a life-changing experience. We connect like-minded millennials and send them on adventures to 300+ destinations worldwide.

We're on a mission to design and deliver experiences worth living and sharing, through rewriting the rules of the travel industry.

Sounds exciting? Before you apply, please read through our Cultural Manifesto 👥

About the role:

JOB TITLE: Senior PPC & Biddable Media Manager

LOCATION: Milan, HQ

SALARY RANGE: 40-50K depending on experience

CONTRACT TYPE: Permanent, Full Time

We are seeking a highly technical, performance-driven PPC & Biddable Media Specialist with 5-7 years of hands-on experience managing large-scale, data-intensive campaigns. The ideal candidate is a performance marketing and optimization fanatic, with a deep technical acumen and a passion for dissecting campaign data to drive measurable improvements.

What you will do:

• Advanced Budget & Bid Management:

• Manage and optimize high-value PPC budgets using advanced bidding strategies (e.g., data-driven attribution models, DD/U-shape) to maximize ROI.
• Leverage custom scripts and automation tools for dynamic bid adjustments and real-time performance optimization.

• Technical Campaign Development & Execution:

• Architect, deploy, and fine-tune complex SEA campaigns on platforms such as Google Ads, and advanced Paid Social campaigns (Meta, TikTok, etc.).
• Utilize granular segmentation, audience targeting, and custom analytics tracking to improve campaign efficiency.

• Performance Analysis & Optimization:

• Perform in-depth analysis using Google Analytics, GTM, and advanced Excel techniques to uncover actionable insights.
• Conduct rigorous A/B testing, multivariate testing, and other controlled experiments to optimize key performance indicators (CPC, CTR, CR, CPA, ROAS).

• Automation & Technical Innovation:

• Spearhead automation initiatives, integrating advanced reporting dashboards and API-based tools to streamline campaign management.
• Collaborate closely with data engineers and marketing technologists to design scalable, automated solutions for performance tracking.

• Collaboration & Continuous Improvement:

• Work in tandem with cross-functional teams to implement technical enhancements, integrate SEO insights, and pioneer the “next-generation” PPC framework.
• Contribute to the development of a technical knowledge base and learning agenda, including regular updates on industry trends, platform innovations, and algorithm changes.

What are we looking for:

• Extensive Experience: Minimum of 5-7 years managing high-complexity SEA campaigns with significant budgets; experience in tech, digital marketplaces, or travel industries is a plus.

• Technical Proficiency:

• In-depth understanding of bid management tools, script automation, and advanced bidding strategies with strong command over data-driven attribution models.
• Proven track record in executing robust advertising experiments (A/B tests, audience segmentation, geographic testing, bidding algorithms) with clear performance improvements.

• Analytical & Tool Expertise:

• Advanced proficiency with Google Analytics, GTM, and similar platforms; expert-level skills in Excel (including pivot tables, advanced formulas, and data visualization).
• Solid understanding of API integrations and automated reporting solutions.

• Integrated Marketing & Attribution:

• Familiarity with MMMss, advanced attribution tools, and CDPs to holistically assess and optimize marketing performance.

• Performance Marketing Obsession:

• Demonstrable passion for performance marketing, with an unwavering focus on optimization and measurable impact.
• Ability to analyze complex data sets to derive actionable insights and implement rapid, iterative improvements.

• Communication & Autonomy:

• Excellent technical communication skills, both written and verbal, with the ability to articulate complex strategies to technical and non-technical stakeholders.
• Strong self-starter with the capability to prioritize and execute projects independently in a fast-paced environment.

You will love working at WeRoad if:

• You dream big, aim higher, and push yourself beyond limits you didn’t think possible. Challenges excite you, and you’re hungry for the next win.
• You want to be part of a young, smart, and fun team that shares your passion for travel. You thrive in a community of bold thinkers and doers who challenge and inspire each other.
• You’re an entrepreneur at heart, take responsibility from day one, and move fast to make things happen.
• You prefer adventure over routine and embrace the fast-paced, ever-changing ride of a scaleup. You make decisions quickly, test, learn, and adapt—because growth comes from action.
• You believe in the power of people. Our WeRoaders and Travel Coordinators are at the core of everything we do, and you’re eager to be part of something bigger.

What we can offer

• A free WeRoad trip every year – Choose your dream destination… or travel even more as a Travel Coordinator.
• A buzzing workspace – Join our vibrant co-working space and community.
• Opportunities to learn – We invest in your growth with training and learning opportunities.
• Best-in-class benefits – Generous parental leave, wedding & baby bonus
• Unlimited holiday – You are a master of your own time. And your birthday? Take a half-day off, always.
• Fun – Team events, Travel Coordinator meet-ups, and unforgettable moments.
• Hybrid working - Remote and flexible working, and we support you to work from your destination of choice up to 1 month per year.

Ready to apply?

The selection process will consist of:

• introductory call with P&C
• technical and background-based interview with Hiring Manager
• Case Study/ Second technical interview

WeRoad is an equal opportunity employer: we consider for employment all applicants, regardless of their race, religion, color, ancestry, national origin, sex, sexual orientation, gender, gender identity, age, family status, political affiliation, disability, and any other legally protected characteristic.

Statistically speaking, women are less likely to apply for roles where they don't fit the job description perfectly. Don’t let a checklist hold you back: if you’re passionate about the role we encourage you to apply with enthusiasm