The Why Behind Wellvana:
Wellvana partners with primary care providers, hospitals and health systems to make the transition from fee-for-service to value-based care life-changing for patients and providers.
With more than a dozen ACOs in MSSP across all tracks and start years, Wellvana matches its partners with personalized paths in their value-based care journey.
By offering multiple high-touch delivery models, including guided physician enablement as well as embedded support featuring Foundational Care™ management, Wellvana layers in supporting services that help reduce the administrative load while delivering resources to patients that drive positive outcomes.
Founded in 2018 and based in Nashville, Tenn., Wellvana works with partners in over 40 states, caring for nearly a million lives across multiple payors.
Clarity on the Role:
The Jr. Associate, Marketing role will provide hands-on support across Wellvana’s Experience Team, contributing to social content, email production, CRM operations, project & event coordination, and content management. This role is full-time.
You’ll work across multiple workstreams—supporting editorial and social content, helping build and QA CRM email campaigns, managing project tracking in Monday.com, and contributing to sponsorship and marketing calendar efforts. No two days will look exactly the same, and that’s the point.
You’re a strong writer who sweats the details, organized enough to juggle multiple tasks, and curious enough to dive into platforms you haven’t used before. You want real work, not coffee runs. You’ll be in the middle of live campaigns, actual strategy, and meaningful projects from day one.
You’ll report directly to Kim Heinemann, Director, Marketing Technology & CRM. However, to gain experience and mentorship across the various facets of marketing you will be working with, you will also hold one-on-ones with the Director, Marketing & Communications and the Director, Editorial.
The role is remote, but we love having visitors to our Nashville Hub.
Expectations:
- Social Content & Email Support: You’ll support the editorial and marketing comms teams with content drafting, scheduling, and posting across Wellvana’s social channels. You’ll assist with email copywriting and production, helping ensure every send looks right, reads right, and goes out on time.
- Content Management: You’ll help manage content libraries, organize assets, and keep our content repositories clean and current. You’ll coordinate with teammates to track what’s in progress, what’s live, and what needs to be updated.
- Copy QA: You’ll serve as a second set of eyes on emails, social posts, landing pages, and other marketing materials—checking typos, broken links, formatting issues, and brand voice consistency before content goes live.
- Marketing Calendar: You’ll support the maintenance and management of the marketing calendar, ensuring upcoming sends, campaigns, events, and content drops are accurately logged, visible to stakeholders, and aligned with team priorities.
- Sponsorship Support: You’ll assist with logistics and coordination for Wellvana’s sponsorship and event presence—helping pull together materials, track deliverables, manage deadlines, and ensure commitments are fulfilled on time.
- CRM List Management & Email Building: Working closely with the broader CRM team, you’ll help build and manage audience lists in Salesforce, support email campaign construction, and contribute to CRM communications workflows for the Experience Team.
