Marketing Analyst

We are currently seeking a Marketing Data Analyst to join our marketing analytics team, supporting the performance measurement and optimization of digital campaigns across multiple healthcare channels and specialty verticals. In this role, you will provide high-quality analytics and reporting to help stakeholders evaluate campaign effectiveness, audience engagement, and ROI—ultimately advancing our mission to improve healthcare communication and outcomes. Key Responsibilities: Analyze media campaign performance across digital channels including email, display, programmatic, native, and social. Track and report on campaign KPIs such as impressions, CTR, CPM, engagement by specialty, and qualified reach. Develop and maintain dashboards and performance reports using BI tools (e.g., Tableau, Looker, Power BI). Deliver insights to cross-functional teams including marketing, sales, editorial, and client services. Assist in the development of testing strategies (A/B, multivariate) to optimize performance. Ensure data quality, compliance with industry standards, and alignment with healthcare privacy regulations (e.g., HIPAA, GDPR). Support strategic decision-making through data storytelling and visualizations.

Headquartered in El Segundo, Calif., Internet Brands® is a fully integrated online media and software services organization focused on four high-value vertical categories: Health, Automotive, Legal, and Home/Travel. The company's award-winning consumer websites lead their categories and serve more than 250 million monthly visitors, while a full range of web presence offerings has established deep, long-term relationships with SMB and enterprise clients. Internet Brands' powerful, proprietary operating platform provides the flexibility and scalability to fuel the company's continued growth. Internet Brands is a portfolio company of KKR and Temasek.