Alankaram
Website:
alankaram.in
Job details:
Job Title: Shopify Developer & Website Manager (Technical SEO Focus)
Location: Pithampur
About Alankaram
Alankaram is a premium solid wood furniture brand known for design-led contemporary Indian furniture crafted using authentic teak, ash, oak, and beech wood. With manufacturing in Pithampur and showrooms across Bangalore, Hyderabad, and Indore, Alankaram works with discerning homeowners, architects, hospitality projects, and design-conscious clients across India.
We are looking for a highly detail-oriented Shopify Developer & Website Manager with strong technical SEO understanding to manage, optimize, and protect the digital foundation of the brand.
This is not a basic Shopify operator role.
The ideal candidate must understand:
- premium ecommerce presentation
- technical SEO
- website performance
- conversion optimisation
- Shopify ecosystem risks
- AI search readiness
- structured data/schema
- website governance
Role Overview
The Shopify Developer & Website Manager will be responsible for:
- maintaining and improving the Alankaram website
- protecting SEO architecture
- managing Shopify apps and integrations
- improving website performance and UX
- coordinating with marketing, SEO, creative, and sales teams
- ensuring all website updates follow strict brand and SEO governance
The role combines:
- Shopify development
- technical SEO
- CRO
- analytics
- website operations
- digital asset management
Key Responsibilities
Shopify Website Management
- Manage and maintain Shopify store operations
- Implement new sections, templates, landing pages, and collections
- Upload and organize products, collections, blogs, and media
- Ensure consistent premium presentation across all pages
- Maintain mobile-first responsiveness
Technical SEO Management
- Protect URL structure, redirects, canonicals, schema, and metadata
- Ensure no plugins or apps damage SEO architecture
- Monitor crawl errors, indexing issues, and duplicate content
- Implement structured schema (Product, FAQ, Breadcrumb, Article, LocalBusiness)
- Improve Core Web Vitals and page speed
- Monitor sitemap.xml and robots.txt regularly
- Coordinate with SEO team for implementation of recommendations
Performance & Website Optimisation
- Improve loading speed and conversion flow
- Optimize image handling, WebP conversion, lazy loading, compression
- Improve landing page UX and mobile experience
- Reduce technical issues affecting SEO or conversions
- Monitor broken links, redirects, and 404 pages
Analytics & Tracking
- Manage GA4, GTM, Meta Pixel, CAPI, conversion tracking
- Validate event tracking regularly
- Ensure clean UTM tracking and attribution setup
- Coordinate with marketing team for campaign landing pages
Shopify App & Integration Governance
- Evaluate and manage Shopify apps carefully
- Prevent SEO or URL damage from plugins
- Test all updates in staging before deployment
- Remove unnecessary apps affecting performance
- Maintain documentation of all integrations
Website Content & SEO Coordination
- Coordinate implementation of:
- blogs
- collection pages
- SEO landing pages
- meta tags
- internal linking
- alt text
- image naming standards
Website Security & Governance
- Maintain backup and rollback processes
- Ensure safe deployment practices
- Maintain change log for:
- redirects
- schema changes
- URL edits
- app installations
- template updates
Required Skills
Technical Skills
- Strong Shopify development experience
- Liquid templating knowledge
- HTML, CSS, JavaScript
- Shopify theme customization
- Experience with Shopify 2.0
- Technical SEO expertise
- GA4 + GTM setup experience
- Meta Pixel + CAPI understanding
- Page speed optimization
- Structured schema implementation
- Image optimization workflows
- Understanding of crawl/indexation issues
Preferred Skills
- Experience with luxury/premium brands
- Understanding of ecommerce CRO
- Experience with Ahrefs, Screaming Frog, GSC
- Understanding of AI-search optimization
- Experience handling large SKU catalogs
- Familiarity with automation workflows
- Basic UI/UX sensitivity
Critical Requirements
The candidate MUST understand:
- premium brand presentation
- SEO-safe development
- why Shopify plugins can damage rankings
- importance of URL governance
- mobile-first optimization
- conversion-focused landing pages
What We Want to Avoid
This role is NOT suitable for:
- generic Shopify upload operators
- only-theme-customization freelancers
- developers who install apps without understanding SEO impact
- candidates focused only on aesthetics without performance understanding
KPIs / Success Metrics
Website & SEO
- Zero accidental URL/SEO damage
- Core Web Vitals improvement
- Reduced crawl/indexing issues
- Improved organic traffic quality
- Faster page load speeds
Operations
- Timely implementation of updates
- Proper website governance documentation
- Minimal website downtime/errors
- Accurate tracking implementation
Conversion & UX
- Improved landing page performance
- Better mobile usability
- Reduced bounce rates
- Higher enquiry conversion rates
Reporting Structure
Reports to:
- Marketing Head
- Founder’s Office
Works closely with:
- SEO team
- Digital Marketing team
- Creative team
- Content team
- Sales team
Preferred Experience
- 3–6+ years preferred
- Experience managing premium ecommerce websites
- Shopify + SEO-heavy projects strongly preferred
Compensation
Competitive and aligned with experience and capability.
How to Apply
Please share:
- Resume
- Shopify stores managed
- Technical SEO work examples
- Page speed optimization examples
- GA4/GTM implementation experience
- Apps/integrations managed
- Any SEO recovery or migration case studies
Email: hr@alankaram.in
Click on Apply to know more.