StyleSpeak- The Salon & Spa journal
Website:
stylespeak.com
Job details:
Job Description
Web Editor – StyleSpeak Magazine
Location
Mumbai
Reports To
Editor / Publisher
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About StyleSpeak
StyleSpeak is a leading media and events platform serving India’s salon, beauty and professional hair industry through its magazine, digital platforms, video content and flagship industry events including Hair & Beauty Show India (HBS). We create content, conversations and business opportunities for salon owners, hairdressers, beauty professionals, educators, brands and aspiring industry talent.
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Role Overview
StyleSpeak is looking for a Web Editor to lead the day-to-day editorial management of its website and support the growth of its digital audience. This role is responsible for planning, editing, publishing and optimising content across the website and newsletters, while working closely with the print/editorial team, event team, social media resource and SEO agency.
The ideal candidate is a strong editor and digital content professional who understands how to turn stories, interviews, trends, launches and event-led content into engaging, well-packaged website content that serves both readers and business goals.
This role is best suited to someone who combines editorial judgement, digital publishing discipline, strong writing/editing skills and an interest in audience growth.
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Key Responsibilities
1) Website Editorial Planning & Publishing
* Own and maintain the web editorial calendar in alignment with magazine, event, seasonal and commercial priorities
* Publish and manage regular content on the StyleSpeak website across categories such as:
* hair trends and inspiration
* beauty and salon business stories
* education and career content
* product launches and brand updates
* interviews, features and event stories
* Edit, proofread and optimise all website content for clarity, structure, readability, tone and brand consistency
* Ensure stories are published accurately, on time and in the correct digital format
* Repackage print, event and partner content into website-friendly formats
* Maintain website hygiene including categories, tags, image quality, formatting consistency and internal linking
2) Content Development & Story Packaging
* Identify relevant story opportunities for StyleSpeak’s digital audience across salons, beauty, hair, wellness and professional education
* Commission, source or develop content from contributors, internal teams and event-led material
* Write and edit digital-first stories, headlines, intros, blurbs and article packaging
* Turn interviews, event sessions, speaker insights, brand launches and industry conversations into engaging digital content
* Ensure content is audience-relevant, commercially aware and aligned with the StyleSpeak voice
3) SEO Content Coordination
* Work closely with the SEO agency to implement search-led content opportunities and content optimisation recommendations
* Share editorial calendars, upcoming themes and priority categories with the SEO agency for planning support
* Execute on-page SEO recommendations provided by the agency, including:
* headline and metadata optimisation
* keyword placement
* internal linking
* content refresh
* search-friendly article structuring
* Help identify evergreen content opportunities and update older content to improve discoverability and traffic
* Track the performance of key SEO-driven content in coordination with the agency
4) Newsletter Planning & Execution
* Plan and write regular StyleSpeak newsletters to drive traffic, engagement and event awareness
* Select and package the strongest stories, announcements and event-led content for email
* Coordinate newsletter schedules with editorial and event priorities
* Monitor newsletter performance metrics such as opens, clicks and top-performing stories, and improve content packaging over time
5) HBS & Event Content Support
* Create and publish digital content around Hair & Beauty Show India and other StyleSpeak-led initiatives
* Support pre-event, during-event and post-event content requirements, including:
* exhibitor features
* speaker profiles
* competition and jury stories
* event previews and highlights
* post-event coverage and winner stories
* Work with the event and editorial teams to ensure timely and relevant content output during key campaign periods
6) Coordination with Social Media & Internal Teams
* Work with the social media team/resource to ensure website content is amplified effectively across social channels
* Share content priorities, article links, launch dates and campaign hooks with the social media resource
* Coordinate with design, video, sales and event teams where needed to support content production and publishing
* Manage contributor and freelancer follow-ups for digital stories where applicable
7) Analytics, Reporting & Content Improvement
* Track website performance across traffic, top-performing stories, key categories and engagement indicators
* Monitor how newsletters and key content themes are performing
* Prepare a monthly digital editorial report summarising:
* content published
* top-performing stories
* website traffic trends
* newsletter performance
* learnings and content recommendations
* Use data and audience response to improve story selection, packaging, update priorities and editorial planning
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Key Performance Indicators (KPIs)
Content & Publishing
* Timely publishing of planned website stories and updates
* Quality, accuracy and consistency of digital content
* Number of digital stories / content pieces published per month
* Turnaround time on event-led and time-sensitive content
Traffic & Audience Growth
* Growth in website traffic, especially to priority editorial categories
* Performance of key evergreen and SEO-led content
* Growth in repeat readership / engaged audience over time
Newsletter Performance
* Newsletter consistency and execution
* Open rates and click-through performance
* Traffic generated to website stories from newsletters
Content Performance & Optimisation
* Improvement in performance of refreshed / updated stories
* Strong collaboration and execution with SEO agency recommendations
* Monthly reporting quality and use of insights to improve the content plan
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Candidate Profile
Experience
* 3–5 years of experience in digital editorial, online publishing, media, content or a similar role
* Experience publishing and editing website content in a fast-paced content environment
* Prior experience in beauty, fashion, lifestyle, B2B media, trade publishing or event-linked content is preferred
Skills & Competencies
* Excellent writing, editing and proofreading skills
* Strong understanding of digital storytelling and website content packaging
* Working knowledge of WordPress or a similar CMS
* Comfort working with SEO recommendations, content updates and search-led publishing practices
* Ability to plan and execute newsletters
* Good understanding of audience interests, headlines, story formats and content performance
* Strong organisational skills and ability to manage deadlines across multiple content streams
* Ability to work collaboratively with editorial, event, social and external agency partners
Preferred Attributes
* Interest in the salon, beauty, wellness, hair and professional education ecosystem
* Strong editorial judgement and a sharp sense of what makes content useful, timely and clickable without compromising quality
* Ability to balance editorial standards with audience growth goals
* Comfortable working in a small, entrepreneurial media business where roles may require cross-functional coordination
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What This Role Is Not
This role is not a pure social media role, performance marketing role or SEO strategist role. The Web Editor will work closely with a separate social media resource and external SEO resources, but will own the editorial planning, website publishing, newsletter execution and digital content quality for StyleSpeak.
Why Join StyleSpeak
This role offers the opportunity to work at the intersection of media, beauty, salon business and live industry events, with the chance to shape digital content for one of the sector’s most visible platforms. The Web Editor will play a key role in building StyleSpeak’s website into a stronger daily destination for industry professionals while supporting the growth of its wider magazine and event ecosystem.
Click on Apply to know more.