About the role
Digital Marketing Job Requirements and Responsibilities: Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns. Measures and reports performance of all digital marketing campaigns, and assesses against goals (ROI and KPIs). Identifies trends and insights, and optimizes spend and performance based on the insights. Brainstorms new and creative growth strategies. Plans and manages budgets and resources for all campaigns. Works with the IT team to ensure tagging, tracking, and analytics are working properly. Collaborates with internal teams to create landing pages and optimize the user experience. Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints. Provides monthly reports on campaign performance, new tactics, and insights to the marketing team.
