IMS (Institute of Mathematical Sciences) Delhi
Website:
ims4maths.com
Job details:
Location: Old Rajender Nagar, Delhi
Work Mode: Work From Office Only
Working Days: 6 Days a Week
Salary: Best in Industry, based on experience
IMS Maths Coaching is looking for an experienced Digital Marketing and Content Writer to take ownership of our online marketing, content, and brand growth.
We are looking for someone who can plan, execute, analyze, and improve digital campaigns independently and help us generate quality leads for our UPSC Mathematics Optional courses.
EXPERIENCE REQUIRED
1 to 3 years of relevant professional experience is mandatory.
Freshers, interns, and candidates without hands-on Digital Marketing and Content Writing experience should not apply.
Experience in EdTech, Coaching, Education, or a similar industry will be preferred.
KEY RESPONSIBILITIES
SOCIAL MEDIA
Manage IMS accounts on Instagram, Facebook, YouTube, LinkedIn, Telegram and X
Create and maintain content calendars
Plan content for Reels, Shorts, posts, carousels and stories
Develop engaging hooks, captions and CTAs
Research trends and create content relevant to UPSC aspirants
Monitor audience growth, reach and engagement
SEO
Conduct keyword research and identify ranking opportunities
Optimize website pages, blogs and landing pages
Handle titles, meta descriptions, headings, internal linking and content structure
Develop SEO content to improve organic rankings and traffic
Monitor website performance using Google Search Console and Google Analytics
PAID ADVERTISING
Set up and manage Google Ads, Meta Ads and YouTube Ads
Handle campaign targeting, keywords, audiences, budgets and creatives
Test different campaigns and ad variations
Monitor CPL, CTR, conversions, lead quality and ROAS
Manage remarketing campaigns and optimize performance
CONTENT WRITING
Write SEO blogs, website pages and landing page content
Create Google, Meta and YouTube ad copies
Write YouTube videos, Reels and Shorts scripts
Develop social media, promotional, email and WhatsApp content
Convert complex UPSC and Mathematics topics into clear and engaging content
Create persuasive content focused on engagement and conversions
ANALYTICS AND REPORTING
Analyze marketing, website and campaign data
Track traffic, leads, conversions and overall performance
Prepare regular reports and identify areas for improvement
Use data to make practical marketing decisions
CANDIDATE PROFILE
1 to 3 years of hands-on industry experience
Strong practical knowledge of Digital Marketing
Good command of English writing and communication
Experience with Google Ads, Meta Ads and YouTube Ads
Working knowledge of SEO and website optimization
Experience using Google Analytics and Search Console
Strong research, storytelling and content creation skills
Ability to work independently and meet deadlines
Results-driven approach with a focus on leads and growth
Knowledge of AI content tools and Canva is an added advantage
WHY JOIN IMS
Work with a growing UPSC-focused education brand
Opportunity to handle real marketing campaigns
Creative freedom to experiment with new ideas
Directly contribute to brand growth and student admissions
Competitive salary based on experience and skills
IMPORTANT
This position is strictly for experienced candidates.
Candidates must have 1 to 3 years of relevant professional experience in Digital Marketing and Content Writing.
Freshers and candidates without relevant experience should not apply.
Click on Apply to know more.