HSBC
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hsbc.com
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Some Careers Open More Doors Than Others.
If you’re looking for a career that will unlock new opportunities, join HSBC and experience the possibilities. Whether you want a career that could take you to the top, or simply take you in an exciting new direction, HSBC offers opportunities, support and rewards that will take you further.
Business Descriptor
Within International Wealth and Premier Banking (IWPB), we serve 41 million customers globally, including 6.7 million who are international, from retail customers to ultra high net worth individuals and their families. We help our customers to take care of their day-to-day finances and to manage, protect and grow their wealth. Our international network and breadth of expertise enable us to deliver on HSBC’s purpose of opening up a world of opportunity by providing our customers with borderless banking and world-class wealth management through best-in-class, mobile-first capabilities and exceptional people. Our key areas of operations include Retail Banking and Wealth Management, Asset Management, Global Private Banking and Insurance.
Wealth and Personal Banking serves more than 50 million customers worldwide with a complete range of banking and wealth management services to enable them to manage their finances and protect and build their financial futures. It is a global business that brings together management responsibility for Retail Banking, Wealth Management, Insurance and Asset Management with a focus on customer-centric propositions and innovative and efficient distribution channels.
We are currently seeking an experienced professional to join the WPB team.
Vice – President : Customer Propositions
We are seeking a strategic and commercially driven leader to design and deliver market-leading customer propositions that enhance customer value, deepen engagement, and drive growth across key banking segments.
Key Responsibilities
- Develop differentiated, insight-led customer propositions informed by market trends, competitive positioning, and customer needs.
- Define and execute proposition strategy that increases customer value across the lifecycle — from Basic to Premier to Private Banking.
- Design and optimize end-to-end customer journeys to deliver friction-free, best-in-class experiences.
- Leverage data, analytics, and AI to drive customer acquisition, engagement, and portfolio quality.
- Translate strategic priorities into clear execution plans with measurable business outcomes.
- Partner across product, digital, marketing, analytics, and frontline teams to deliver commercial impact.
- Deliver high-impact executive presentations that translate strategy into action.
- Drive innovation and identify new opportunities to strengthen competitive differentiation.
Education Qualifications
- Graduate / Postgraduate with minimum 7 years’ relevant experience, preferably within financial services.
- Candidates from other sectors are also encouraged to apply where they can demonstrate strong transferable proposition/product skills and the ability to learn quickly and adapt in a customer-focused environment.
The Applicant Should Have
- Proven experience in customer strategy, or segment management within banking, wealth, or financial services.
- Strong understanding of customer segmentation and lifecycle value creation.
- Highly data-driven with strong analytical and commercial judgement.
- Strategic thinker with strong execution discipline.
- Excellent stakeholder management and executive communication skills.
Pro-tip : Familiarity with AI-enabled tools is an advantage.
You’ll achieve more at HSBC.
HSBC is committed to building a culture where all employees are valued, respected and opinions count. We take pride in providing a workplace that fosters continuous professional development, flexible working and opportunities to grow within an inclusive and diverse environment.
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