Senior Project Manager- Integrated Campaigns

VML is in search of a SENIOR PROJECT MANAGER – INTEGRATED  CAMPAIGNS

What you’ll do: 

• Work closely with respective team members from various disciplines (Media, CRM, Creative, Project Management, Account, AdOps, and Analytics) within the agency to optimize and coordinate advertising campaign strategies and potentially regional offers across Paid Digital, Site, Social, Print / traditional, and E-mail. 
• Work within our internal systems, platforms, and with our partners to execute campaign launches, this includes trafficking, creative development, Q/A, and troubleshooting. Specifically:
  • Developing detailed project plans, including timelines, budgets, and resource allocation.
  • CREATING project scope and objectives clearly.
  • Breaking down complex projects into manageable tasks.
• Ensure that all projects remain consistent with agency and client approved brand communications strategies throughout the advertising development process. Specifically:
  • Tracking progress against the plan and identifying potential roadblocks.
  • Managing timelines and ensuring deadlines are met.
  • Leading regular status meetings and providing updates to stakeholders.
  • Managing risks and implementing mitigation strategies.
• Proactively drive development and implementation of cross-channel advertising content, working with cross functional teams to ensure consistency across all consumer marketing messages.
• Perform other duties and projects as assigned.

Who you are: 

• Excellent communicator: Clearly and concisely communicate project updates, challenges, and solutions to various stakeholders, including clients, internal teams, and vendors. Tailor communication style to the audience.
• Collaborative leader: Facilitate cross-functional collaboration, lead project teams, and mentor junior members. Proactively identify and resolve conflicts.
• Agile and adaptable: Thrive in a fast-paced environment, manage multiple projects simultaneously, and adapt to changing priorities and deadlines.
• Strategic thinker: Proactively identify opportunities to optimize campaigns and improve processes. Think critically and develop innovative solutions.
• Organized and detail-oriented: Maintain meticulous organization and attention to detail in all aspects of project management, from planning to execution.
• Proficient in project management tools and software: Expert-level proficiency in project management platforms (e.g., Asana, Trello, Monday.com) and other relevant software.

 What you’ll need: 

• 3-5 years of experience in digital project management: Demonstrated experience managing digital advertising campaigns across various channels (Paid Digital, Site, Social, Email). Experience with traditional advertising is a plus, but digital expertise is paramount.
• Proven track record of successful campaign execution: Provide examples of successfully launched and managed campaigns, highlighting key achievements and metrics.
• Deep understanding of digital marketing principles: Demonstrate a strong understanding of digital media planning, buying, campaign optimization, and performance analysis.
• Technical proficiency: Familiarity with ad trafficking, creative development processes, QA procedures, and troubleshooting techniques within digital advertising platforms.
• Strong analytical skills: Ability to analyze campaign data, identify trends, and make data-driven recommendations to optimize performance.
• Client management experience: Experience building and maintaining strong client relationships, presenting campaign updates, and managing client expectations.
• Agency experience (required): Experience working within an agency environment and collaborating with various internal teams (Media, CRM , Creative, Account, AdOps, Analytics).

 

VMLY&R was an American marketing and communications company specializing in advertising, digital and social media, sales promotion, direct marketing and brand identity consulting, formed from the 2020 merger of VML, founded in 1992, and Y&R, founded in 1923. It was a subsidiary of WPP plc multinational advertising and public relations holding company.