The Chief Commercial Officer (CCO) is a senior executive responsible for owning and optimizing Viwinco’s end-to-end customer lifecycle, including B2B Sales, Customer Support, and Field Service Operations. As a core member of the executive leadership team, the CCO drives sustainable revenue growth by applying systems-level thinking to design, align, and scale customer-facing organizations, ensuring all strategies, processes, and metrics operate as an integrated whole.
The CCO translates enterprise vision and strategy into clear, actionable priorities across functions, builds high-performing leadership teams, and partners closely with executive peers to align customer strategy with operational excellence and company objectives — modeling Viwinco’s Executive Leader Capabilities through strategic leadership, disciplined problem solving, hands-on engagement, and the development of strong people leaders to foster a culture of accountability, continuous improvement, collaboration, and innovation.
Key Responsibilities
Enterprise Customer & Revenue Strategy
- Design, own, and continuously evolve Viwinco’s end-to-end customer and revenue strategy, ensuring Sales, Customer Support, and Service operate as an integrated system aligned to enterprise objectives.
- Translate company vision and strategic priorities into clear, actionable operating plans, targets, and metrics across all customer-facing functions.
- Identify and evaluate market expansion opportunities, including new geographies, customer segments, and business models, informed by data, customer insight, and industry trends.
- Establish territory, segment, and account strategies in partnership with regional leaders to drive sustainable growth.
Executive Leadership & Cross-Functional Alignment
- Serve as a core member of the executive leadership team, partnering with the President and C-level peers to align customer strategy with operational capacity, financial targets, and long-term business goals.
- Actively contribute to enterprise strategic planning through market intelligence, customer insight, and performance analysis.
- Collaborate closely with Operations, Supply Chain, Finance, and Marketing to ensure demand generation, fulfillment, and service delivery are aligned and scalable.
- Drive a unified enterprise vision that enables consistent execution across functions and regions.
Customer Experience & Relationship Leadership
- Own the end-to-end customer experience, ensuring consistent, high-quality engagement across sales, support, and service touchpoints to be the Most Customer Friendly Window Manufacturer.
- Build and maintain senior-level relationships with key customers, contractors, and builders to strengthen partnerships and inform strategy.
- Lead structured customer engagement and planning forums to gather feedback, anticipate needs, and improve long-term retention and value.
- Champion a customer-centric mindset while balancing experience, efficiency, and profitability.
Operating Rhythm, Systems & Data-Driven Execution
- Design and maintain the customer operating system, including processes, performance management, and decision frameworks.
- Standardize and continuously improve sales and service processes to drive efficiency, clarity, and scalability.
- Leverage Salesforce and related systems to deliver actionable insights, performance transparency, and disciplined execution.
- Monitor leading and lagging indicators to assess performance, identify root causes, and drive corrective action.
Leadership, Capability Building & Culture
- Build, develop, and lead high-performing leadership teams across Sales, Customer Support, and Field Service.
- Model Viwinco’s Executive Leader Capabilities through hands-on engagement (gemba), rigorous problem solving, and clear, consistent communication.
- Partner with HR and regional leaders to attract, develop, and retain top talent through structured onboarding, training, and leadership development.
- Define and align incentive, commission, and performance development frameworks to reinforce desired behaviors and strategic priorities.
- Foster a culture of accountability, collaboration, continuous improvement, and innovation.
Viwinco Executive Leader Capabilities
Candidates will be evaluated against Viwinco’s core Executive Leader Capabilities:
- Strategic Leadership — Sets a clear vision and translates it into aligned organizational action.
- Disciplined Problem Solving — Applies structured, data-driven approaches to diagnose and resolve complex challenges.
- Hands-On Engagement — Leads from the floor; understands operations by being present and engaged.
- People Leader Development — Builds leadership bench strength and creates conditions for teams to thrive.
- Accountability & Execution — Holds self and teams to high standards with consistent follow-through.
- Collaboration & Innovation — Creates an environment of trust, cross-functional partnership, and continuous improvement.
What We’re Looking For
- Proven executive experience leading commercial, sales, or revenue organizations at scale in a B2B manufacturing or industrial environment.
- Track record of driving sustainable revenue growth through integrated customer-facing strategies.
- Deep expertise in sales process design, customer success, and field service operations.
- Strong executive presence with the ability to influence across the C-suite and with key external stakeholders.
- Proficiency in CRM platforms (Salesforce preferred) and data-driven performance management.
- Experience building and scaling high-performing teams across multiple regions or business units.
- Demonstrated ability to lead through change and align organizations around a unified vision.
- Bachelor’s degree required; MBA or advanced degree preferred.
About Viwinco
Viwinco is a leading manufacturer of windows and doors, committed to delivering superior products and the most customer-friendly experience in the industry. We operate with a culture grounded in accountability, continuous improvement, and innovation — and we are looking for leaders who share that commitment.