Marketing Program Director - B2B Biotherapies Programs - Remote

Vitalant is seeking a Biotherapies Marketing Program Director to lead the strategy, execution, and optimization of marketing programs that advance the full spectrum of Biotherapies products and services powering our life-saving mission. Focused on CGT (cell and gene therapy) growth initiatives, B2B brand development, and digital experience transformation, this role ensures Vitalant’s biotherapies capabilities are clearly positioned to support patients, partners, and innovation across the healthcare ecosystem.

 

Serving as the strategic owner of the Biotherapies digital roadmap, you’ll lead the revitalization of vitalanthealth.org and future web properties in direct support of Biotherapies, partnering closely with Digital Marketing and agency teams to deliver intuitive UX, strong SEO performance, and scalable content architecture for B2B audiences. As a senior individual contributor, you’ll connect strategy, digital infrastructure, and messaging across functions to strengthen Vitalant’s competitive presence and expand the impact of our life-saving work.

 

This position can work remotely from a work at home office anywhere in the United States.

 

• Medical, dental, and vision insurance 
• 401K + 5% company match 
• Tuition assistance up to $5k per year 
• Free basic life and AD&D insurance 
• Free short-and-long-term disability insurance 
• Paid time off 
• Employee Resource Groups 
• Recognition and perks  

 

As a Marketing Program Director, you'll get to:

• Define and lead the enterprise content marketing strategy for scientific and biotherapies audiences with a digital-first approach.
• Partner with subject matter experts to translate complex research and technical concepts into engaging, compliant, audience-specific content.
• Oversee the planning, production, and distribution of content across Vitalant’s websites, social platforms, and partner channels.
• Collaborate with Digital Marketing to ensure all content is optimized for SEO, user experience, and analytics visibility.
• Implement scalable content systems and use AI-assisted tools (such as transcription, drafting, and workflow automation) to increase efficiency and accuracy.
• Create compelling “proof stories” that showcase outcomes, partnerships, and scientific impact to elevate Vitalant’s thought leadership.
• Manage program budgets and vendor partnerships to ensure fiscal accuracy and high-quality execution.
• Track content performance metrics and refine strategies using data-driven insights.
• Tailor complexity, tone, and style for scientific and professional audiences—maintaining credibility, clarity, and precision.

In operation since 1943, United Blood Services is a community blood center which provides blood, blood components and special services to patients in more than 500 hospitals in 18 states. Located in Lafayette, La., the center offers a series of services in pre-operative autologous donation, directed donation, perioperative blood salvage, therapeutic (clinical) apheresis and stem cell processing, to name a few. It also provides several laboratory services, such as immunohematology reference laboratory, histocompatibility laboratory and donor counseling.