Content & Community Specialist, Brand Marketing - East Coast Remote

As the Content & Community Specialist, NA Brand Marketing you will focus on bringing VistaPrint's values and strategic objectives to life through our social media channels while helping manage our community of brand ambassadors. We are looking for an operationally minded contributor who can help support the execution of our social goals, as well as proactively develop new ways to retain our valued ambassadors. This role will be the connective tissue between content and community. What You Will Do Social Content Creation & Management (45%): Contribute to overarching social media strategy and goals. Expand brand presence on social media through community efforts by engaging with customers according to brand tone and voice in a timely manner. Monitor relevant social conversations and identify moments to optimize on Identify content opportunities through trends and cultural moments. Constantly think of new ways to bring VistaPrint to the front of social moments Edit reels, TikToks, and Threads on VistaPrint owned social channels. Support with calendar creation and own calendar content by posting Support in asset management, content creation, and social strategy for events, partnerships, and influencers of all sizes. Stay on top of social media related trends and key platform updates Work with the creative team by providing feedback on campaign assets to assure they are up to social standards for each platfor Ability to brainstorm creative solutions for near or real-time content opportunities. Create monthly challenges and content briefs for ambassadors to post regularly to promote the Vista brand Community Support (40%): Ability to represent the Vista brand with confidence and professionalism, and cultivate a community of like-minded customers, small business owners, & brand fans Support member engagement and program retention through relationship management, ongoing ambassador communications & monthly newsletters Contribute to program expansion by compiling lists of prospective ambassadors, facilitating an introduction to the Vista brand, and supporting recruitment of a new ambassador class Manage our ambassador management tool: meet biweekly with Customer Success team, input monthly challenges, update resources, and support ambassador usage of the tool Plan monthly virtual events to encourage engagement of ambassador and creator community, planned around relevant topics Reporting & Operations (15%): Report on social and ambassador program success in reference to Vista brand metrics and KPIs. Develop processes and documentation to share learnings with internal stakeholders and cross-functional partners Own product ordering and tracking for activations, events, and opportunistic social moments Ability to manage multiple cross-functional workstreams and create strong relationships with different stakeholders Manage the content calendar for all social platforms including scheduling content. Support monthly social analytics reports for all channels and share them with key stakeholders

VistaPrint is the design and marketing partner to millions of small businesses around the world. For over 20 years we've been inspired by small businesses, and we work incessantly to deliver solutions to their evolving needs. Together, VistaCreate, 99designs by Vista and VistaPrint represent a full-service design, digital and print solution, elevating small businesses' presence in physical and digital spaces and powering them to achieve success. VistaPrint is focused on making great marketing and design accessible to every small business owner, allowing them to create a cohesive brand image for use in-store, online and on-the-go.