VISIT FLORIDA shares Florida sunshine with the world. As the state’s official tourism marketing organization, we have been charged with selling an extraordinary vacation product since 1996. We are seeking a Research Analyst to join our marketing team.
You'll play a critical role in evaluating the performance of Florida’s tourism industry by analyzing visitor behaviors and market trends to ensure Florida remains a top global destination. Our Research Analyst will help us translate complex data into the strategic insights that drive our marketing success.
This position offers a remote work option within Florida, though we highly prefer candidates located in our corporate office in Tallahassee, FL.
Core Responsibilities:
- Conduct analysis of primary and secondary research data to identify trends and key indicators. Gather and evaluate data from third-party sources provide recommendations to leadership.
- Contribute to quarterly estimates of domestic and international visitors by analyzing travel behavior. Prepare technical reports, briefing books, and presentations that translate complex data into clear insights.
- Design, develop, and manage surveys and focus groups, presenting methodology recommendations to leadership for approval.
- Build and maintain data visualizations to communicate findings effectively to internal and external stakeholders.
- Manage and track research contracts with outside vendors, ensuring all deliverables meet contract terms. Document all processes for recurring projects and maintain data in appropriate systems.
- Support internal staff with research requests regarding visitor estimates and economic impact. Participate in meetings to resolve problems and stay current on new industry developments.
Minimum Qualifications:
- Bachelor’s degree in Economics, Sociology, Psychology, Marketing, Statistics, or a related field.
- 2+ years of experience in a data research or analytical role.
- Ability to design survey questionnaires, analyze results in SPSS, and turn findings into actionable insights.
- Excellent organizational skills and attention to detail with demonstrated ability to prioritize workload, meet deadlines, and manage multiple projects.
- Ability to communicate research findings to non-technical audiences.
- Intermediate skill with Microsoft Excel, including the use of complex formulas.
- Proficiency in creating data visualizations using PowerBI or Microsoft PowerPoint.
Preferred Qualifications:
- Direct experience working for a Destination Marketing Organization (DMO) or a research firm serving the tourism industry.
- Experience utilizing SmartSheets.
- Familiarity working with CRM databases, specifically Salesforce.
- Advanced proficiency in Microsoft Excel and PowerPoint
Why Join Us?
We offer more than just a job; we offer a chance to make a real impact. You'll be part of a knowledgeable, passionate, and fun team that truly loves what we do. We offer a comprehensive benefits package, including:
- Medical, dental, vision coverage
- 401(k) plan with a generous employer match
- Paid time off, including vacation, company holidays, and volunteer hours
- Professional development and tuition reimbursement
Ready to share Florida sunshine with the world? Apply here: https://www.visitflorida.org/careers.
The application deadline for this role is Friday, May 8th.
VISIT FLORIDA is an Equal Opportunity Employer.