Head of Growth Marketing

Salary

25LPA - 50LPA

Min Experience

8 years

Location

Mumbai, Bangalore

JobType

full-time

About the role

Key Responsibilities

  • Overall planning and execution of customer acquisition and retention
  • Collaborate with cross-functional teams to design and execute marketing initiatives
  • Develop and maintain public relations with key stakeholders
  • Handling Performance Marketing activities which include funnel optimizations, Google Search Ads/SEM, Ad Networks, Affiliate Partnerships, Ad Fraud Management, etc.
  • Organic user-acquisition via ASO (across stores) and SEO
  • Brand Marketing activities which include Brand Building, Digital Media Optimization, Content Marketing, Influencer Marketing, etc.
  • Shape content & creatives to build & implement performance & brand campaigns
  • Handling Partnerships & Strategic Alliances of API-led integrations across lending marketplaces.


Requirements

  • Bachelor's degree in marketing, business, or a related field.
  • Strong understanding of the fintech industry.
  • Hands-on experience of building new acquisition channels
  • 8-15 years of experience. Minimum 5 years in financial services. Fintech background is a big plus.
  • Excellent communication and interpersonal skills
  • Affinity for data, keenness to measure and track metrics
  • Extensive experience working with marketing tools such as CRMs, Campaign management platforms

Benefits of Joining

  • Mission-driven and fast-paced, entrepreneurial environment 
  • Competitive salary and equity package 
  • A collaborative and flat company culture
  • Comprehensive private health insurance
  • Generous vacation policy
  • Flexible working hours
  • Weekly team meals and social events (virtual for now!)

Skills

Growth Marketing
FinTech
B2B Marketing
B2C Marketing
Chief Marketing Officer / CMO