Head of Growth Marketing

Key Responsibilities

• Overall planning and execution of customer acquisition and retention
• Collaborate with cross-functional teams to design and execute marketing initiatives
• Develop and maintain public relations with key stakeholders
• Handling Performance Marketing activities which include funnel optimizations, Google Search Ads/SEM, Ad Networks, Affiliate Partnerships, Ad Fraud Management, etc.
• Organic user-acquisition via ASO (across stores) and SEO
• Brand Marketing activities which include Brand Building, Digital Media Optimization, Content Marketing, Influencer Marketing, etc.
• Shape content & creatives to build & implement performance & brand campaigns
• Handling Partnerships & Strategic Alliances of API-led integrations across lending marketplaces.

Requirements

• Bachelor's degree in marketing, business, or a related field.
• Strong understanding of the fintech industry.
• Hands-on experience of building new acquisition channels
• 8-15 years of experience. Minimum 5 years in financial services. Fintech background is a big plus.
• Excellent communication and interpersonal skills
• Affinity for data, keenness to measure and track metrics
• Extensive experience working with marketing tools such as CRMs, Campaign management platforms

Benefits of Joining

• Mission-driven and fast-paced, entrepreneurial environment 
• Competitive salary and equity package 
• A collaborative and flat company culture
• Comprehensive private health insurance
• Generous vacation policy
• Flexible working hours
• Weekly team meals and social events (virtual for now!)