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About This Job
SkillCircle™
Location: New Delhi, Delhi, India
Work Mode: On-site
Industry: Higher education
Job Description
Job Title: Video Ad Creator (Performance Marketing)
Location: Delhi, India
Company: SkillCircle
About SkillCircle
SkillCircle is a leading education company specializing in Digital Marketing and Data Science courses. We empower students and professionals with industry-relevant skills to accelerate their careers in the digital era.
Job Description
We are looking for a creative and confident Video Ad Creator (Performance Marketing) to join our marketing team. The ideal candidate should be comfortable in front of the camera, have a strong understanding of performance marketing creatives, and be capable of planning, scripting, shooting, and recording high-converting video advertisements for Meta (Facebook & Instagram) and Google Ads.
Key ResponsibilitiesCreate engaging and high-performing video advertisements for Meta and Google Ads campaigns.Act as the on-screen presenter/actor in ad videos whenever required.Develop compelling video concepts and conversion-focused scripts based on campaign objectives.Plan and execute video shoots with appropriate camera angles, lighting, framing, and composition.Record high-quality videos suitable for digital advertising platforms.Collaborate with the marketing team to develop fresh ad creatives that improve campaign performance.Stay updated with the latest social media, advertising, and short-form video trends.Continuously test and optimize creative ideas to maximize engagement and conversions.
Eligibility CriteriaBachelor's degree in any discipline (preferred but not mandatory for exceptional candidates).Freshers with strong creative skills and confidence on camera are encouraged to apply.Prior experience in content creation, video production, advertising, or digital marketing is an advantage.
Required SkillsConfident personality with excellent on-camera presentation skills.Strong understanding of camera angles, framing, lighting, and shot composition.Ability to record high-quality videos using cameras or smartphones.Good scriptwriting skills for engaging and conversion-driven advertisements.Understanding of Meta, Instagram, YouTube, and Google Ads creative trends.Creative mindset with the ability to generate innovative ad concepts consistently.
Preferred SkillsKnowledge of video editing software, motion graphics, or visual effects.Familiarity with performance marketing creatives and digital advertising campaigns.
Who Should Apply?Content CreatorsUGC CreatorsReels & Short-form Video CreatorsDigital Marketing EnthusiastsFreshers with strong creative skills and confidence on cameraProfessionals with experience in video production or advertising
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