Email Marketing Lead

We are seeking an experienced and commercially driven leader to spearhead the strategy, development, and implementation of email and marketing campaigns of vidaXL. This pivotal role is focused on driving business growth through strategic marketing initiatives, ensuring that our email and marketing automation efforts are effectively aligned with our commercial objectives and customer engagement goals. As the ideal candidate, you bring a proven track record in leading successful email and marketing campaigns, with a strong emphasis on strategy, customer engagement, and business growth within the eCommerce space. You will be responsible for optimizing email marketing efforts, designing customer journeys, and ensuring campaigns drive meaningful results across the customer lifecycle. You will also act as the key liaison between the business/commercial teams and the Email Development Team , ensuring the alignment of marketing strategies with our overall product and business objectives.