Website:
bhionix.group
Job details:
Vice President (VP) – Sales & MarketingCompany: Bhionix Group (Yard IT Services & Consulting Group Division)
Location: Bhubaneswar (National Role)
Reports To: CEO / Country Sales Head
🌐 About Bhionix GroupBhionix Group is a fast-growing, innovation-driven technology conglomerate operating across IT services, AI, healthcare, drones, hospitality, education ERP, gaming, Industry 4.0, and metaverse platforms.
With 8 specialized companies under its ecosystem, Bhionix is building a future-ready, full-stack digital transformation powerhouse for enterprises, governments, and global markets.
🎯 Role OverviewThe VP – Sales & Marketing is responsible for driving demand generation, brand positioning, and revenue acceleration across India.
This role acts as the bridge between strategy and execution, ensuring:
- Strong pipeline creation
- Consistent lead flow to the sales team (40+ members)
- High-impact marketing campaigns & GTM execution
- Alignment between brand, product, and revenue teams
You will play a critical role in scaling Bhionix toward ₹100 Cr+ revenue growth.
🔥 Key Responsibilities1. Sales & Marketing Strategy- Define and execute integrated sales & marketing strategy
- Align marketing efforts with revenue goals and GTM plans
- Build a scalable lead generation engine
2. Demand Generation & Pipeline Building- Drive inbound & outbound marketing campaigns
- Generate high-quality leads across:
- Enterprise (B2B)
- Government (B2G)
- Institutional clients
- Ensure a strong pipeline funnel for Regional Heads & Sales Managers
3. Brand Building & Positioning- Establish Bhionix as a thought leader in IT, AI, and digital transformation
- Lead:
- Digital marketing
- Performance marketing
- Content strategy
- PR & media presence
- Strengthen visibility across all 8 group companies
4. GTM Execution Across Group Companies- Design Go-To-Market (GTM) strategies for:
- IT services
- AI solutions
- ERP platforms
- Drone & Industry 4.0 solutions
- Launch new products/services with strong market entry strategies
5. Sales Enablement- Support sales teams with:
- Pitch decks
- Case studies
- Proposals
- Marketing collaterals
- Improve conversion ratios across the funnel
6. Leadership & Team Management- Build and manage:
- Marketing team
- Inside sales / BDE coordination
- Work closely with:
- Country Sales Head
- Business Development Director
- Ensure alignment across all sales regions
7. Digital & Performance Marketing- Own channels like:
- SEO / SEM
- LinkedIn marketing
- Email campaigns
- Paid ads & automation tools
- Optimize CAC (Customer Acquisition Cost) and ROI
8. Strategic Partnerships & Growth Initiatives- Drive:
- Co-marketing partnerships
- Industry collaborations
- Events & exhibitions
- Represent Bhionix in industry forums and global platforms
📊 Key Performance Metrics (KPIs)- Lead generation targets (monthly/quarterly)
- Marketing Qualified Leads (MQL) → Sales Qualified Leads (SQL) conversion
- Pipeline contribution to revenue
- Customer Acquisition Cost (CAC)
- Brand reach & engagement metrics
- Campaign ROI & performance
🎓 Qualifications & Experience- 6–10 years in Sales & Marketing (IT / SaaS / Consulting preferred)
- Proven experience in:
- Demand generation
- Digital marketing
- B2B & enterprise sales support
- Experience working with multi-region sales teams
💼 Key Skills- Growth marketing & GTM strategy
- Strong understanding of IT, AI, SaaS ecosystem
- Data-driven decision making
- Leadership & cross-functional collaboration
- Excellent communication & storytelling
🌟 Why Join Bhionix Group?- Lead national marketing & demand engine for a multi-industry tech group
- Work across 8 high-growth domains
- Direct impact on revenue scaling & brand building
- Opportunity to shape India’s next global tech brand
- Fast-track growth into CMO / Global Growth Leader roles
⚡ Final Positioning Statement“This role is not just marketing — it’s about building and scaling the growth engine that powers Bhionix Group’s national and global expansion.”
Click on Apply to know more.