The Souled Store
Website:
thesouledstore.com
Job details:
Designation – VP - Category
Location - Mumbai, Lower Parel
About Us:
The Souled Store is a homegrown youth casual-wear brand founded in 2013. Today, we are one of India’s largest online merchandising platforms, with licensing partnerships including Disney, Warner Bros., WWE, IPL and Viacom18 among others. We create products inspired by pop culture - superheroes, movies, TV shows, cartoons—while also staying deeply rooted in evolving youth fashion and lifestyle trends. Alongside our core men’s and women’s apparel categories, we are actively expanding into new product lines such as activewear, Supima products, personal care (perfumes), footwear and backpacks. While we began as a digital-first brand, we have steadily expanded into offline retail and currently operate 90+ stores across India, with further pan-India expansion underway. The Souled Store was built on a simple belief: people do their best work when they love what they do. We believe work should be driven by ownership, curiosity, and leadership at every level - not just by titles. Over the years, we’ve built a team of like-minded individuals who work smart, take accountability, and grow with the business. If you resonate with our culture and want to be part of an aggressively scaling, consumer-first brand, we’d love to have you join us.
Work Overview:
The Vice President – Category will be responsible for driving overall business growth, revenue strategy, and category expansion across online and offline channels. The role will work closely with the founders and leadership team to scale the brand, build strong category businesses, and drive profitable growth across marketplaces, D2C platforms, and retail stores. This role requires a strong blend of strategic thinking, commercial acumen, and execution capability, particularly within consumer brands, e-commerce, or D2C businesses.
Key Responsibilities
• Own the business P&L andrevenue growth across channels, and define and execute the brand’s long-term growth strategy.
• Identify new opportunities for category expansion, partnerships, and market penetration, and build scalable business models for both online and offline channels.
• Leadcategory strategy across apparel and adjacent lifestyle categories, including product assortment, pricing, inventory planning, and margin management.
• Collaborate with design, sourcing, and supply chain teams to ensure strong product market fit.
• Monitorkeymetrics such as GMV, contribution margin, inventory turns, CAC, and LTV, and use data to guide pricing, promotion, and category decisions.
• Leadandmentorteamsacross category management, merchandising, and business operations.
• Workclosely with founders and leadership to align business priorities with organizational goals, and drive collaboration across product, supply chain, marketing, and retail teams.
What we’re looking for:
• 12+years of experience in business leadership roles.
• Strongback ground in D2C, e-commerce, fashion, or consumer brands.
• Experience in companies like Myntra, Flipkart, Amazon, or high-growth consumer startups preferred.
• Proven experience managing large P&Ls and scaling consumer businesses.
• Strong analytical mindset and ability to drive decisions using data
Click on Apply to know more.
