Senior Marketing Operations Manager

Veriforce

Salary: $130k - $150k
Location: United States
Job type: Full-time

Required skills

Marketing Cloud
Pardot
Marketo
Salesforce
AI workflows (e.g., ChatGPT, Clay, n8n)

About the role

Veriforce® is a recognized leader in delivering comprehensive, integrated supply chain risk management solutions that help bring workers home safely and optimize business performance. The company’s SaaS safety and compliance platform, data integrity and verification practices, and standardized safety training programs empower leading organizations to drive safety and compliance into their supply chains and down to the worker level. As the world’s largest supply chain risk management network, Veriforce partners with over 3,200 hiring companies in over 130 countries, serving more than 80,000 contractors, over 7,000 authorized instructors and evaluators, and millions of individual workers. This network makes Veriforce the preferred partner for companies that strive to ensure a safe, qualified third-party workforce. Company offices are in the U.S., Canada, South Africa, the U.K., and Australia.

We are looking for a Sr. Marketing Operations Manager to join our Marketing Operations team. This role will partner closely with the broader Marketing team to own and optimize the marketing tech stack and integrations that power Veriforce’s go-to-market motion.

This role is deeply focused on systems, integrations, and data governance in a complex multi-system GTM environment to ensure our tools and processes scale effectively with the business. You’ll own the marketing automation platform, Salesforce integrations, and data governance, ensuring Marketing and Sales teams can execute efficiently and trust the data they rely on. You will report to the Director of Marketing Operations.

What that means day-to-day:

Own marketing systems with a focus on integrations, governance, and scalability
Manage the marketing automation platform and its integration with Salesforce and other GTM tools
Oversee lead routing, database hygiene, and lifecycle processes in close partnership with Sales Operations
Support SLA adherence across lead routing and lifecycle handoffs by monitoring performance, identifying exceptions, and escalating issues as needed
Maintain documentation, change management, and process governance for the marketing tech stack
Support cross-functional marketing initiatives by helping coordinate timelines, dependencies, and system-related deliverables as needed
Collaborate with the GTM team to align marketing systems, architecture, and audience management with established GTM requirements
Monitor system performance and proactively address data or integration issues before they impact pipeline, reporting, or GTM execution
Ensure data accuracy, consistency, and reliability across marketing and Salesforce systems to support downstream reporting and GTM execution
Own marketing audience segmentation and targeting logic across accounts, contacts, industries, lifecycle stages, and buying signals
Design and maintain scalable segmentation frameworks that support ABM, industry-specific GTM motions, CDR outreach, and lifecycle automation
Partner with Acquisition Marketing and Customer Marketing to translate campaign and account strategy into executable segments that remain accurate as data changes
Execute against defined established lifecycle frameworks, routing logic, and data governance standards
Track marketing technology vendor contracts (terms, renewals, ownership) and provide recommendations on tool selection and renewals in partnership with Marketing, Finance, and Procurement.

What you’ll need to be successful:

Experience in Marketing Operations within SaaS or high-growth startups
Deep hands-on expertise with marketing automation platforms (Marketing Cloud, Pardot, Marketo, Conversion, or similar) and Salesforce
Experience in designing, implementing and optimizing data flows between marketing systems and downstream GTM tools, leveraging AI workflows (e.g., ChatGPT, Clay, n8n) to support automation, validation, and operational efficiency
Skilled at diagnosing and resolving technical issues in a multi-system GTM environment
Strong understanding of lead routing, lifecycle management, and data governance best practices
Strong judgment and prioritization skills in an environment with competing GTM needs and shared system ownership
Comfortable operating in a shared-ownership model, collaborating closely with RevOps, Sales, IT and Marketing to maintain system reliability
Comfortable operating hands-on in the systems, from building and troubleshooting workflows to supporting day-to-day operational needs as priorities evolve

Bonus if you have

Experience working with event-based or signal-driven data to support lifecycle automation and GTM workflows
Experience implementing and maintaining system changes using structured testing, deployment, and validation workflows
SQL experience or familiarity with BI tools for data validation and troubleshooting

What you’ll get in return:

Here are just a few of the great reasons you should join our team!

Work with a global team! We have colleagues and customers across North America and overseas.
Veriforce is a great place to work! Our leaders and teams cite culture as one of the top reasons this is a great place to
Veriforce provides
- 100% paid employee medical and dental insurance
- Monthly contributions to Health Savings Accounts
- A 401(k) match that is immediately fully vested
- Outstanding time off benefits
- Paid time off for volunteer activities
- Remote work

All job offers will be contingent on successful completion of a drug screen and background check.

About Veriforce

Global provider of supply chain risk and safety solutions.

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