Lifecycle Marketing Manager

Saskatoon, SK

Are you energized by creating engaging customer experiences that drive lasting relationships? Does leveraging data-driven insights to design impactful marketing journeys get you up in the morning? We are looking for a Lifecycle Marketing Manager who is passionate about optimizing the customer journey to help drive engagement, retention, and revenue growth across the customer lifecycle.

About The Job

At Vendasta, we believe that building strong, lasting relationships with our customers is the cornerstone of our success. As our Lifecycle Marketing Manager, you will be responsible for crafting and executing marketing strategies that drive engagement at every stage of the customer journey — from onboarding to expansion to retention. You will lead cross-functional initiatives that leverage CRM tools, email automation, and personalized messaging to deliver the right message to the right customer at the right time. If you thrive in a collaborative environment where innovation, creativity, and strategic thinking are highly valued, this could be the perfect role for you.

Your Impact

As a Lifecycle Marketing Manager, you'll work with the Marketing, Sales, Customer Success, and Product teams to:

• Develop and execute end-to-end lifecycle marketing programs to drive product adoption, upsell, retention, and loyalty among SMB and partner audiences.
• Create, manage, and optimize automated marketing campaigns across channels (email, in-app, SMS, etc.) tailored to specific customer segments and lifecycle stages.
• Analyze customer data and behavior to create targeted nurture programs and identify growth opportunities across onboarding, engagement, expansion, and renewal phases.
• Partner closely with Sales and Customer Success teams to align marketing efforts with customer needs, enhancing their experience and driving measurable outcomes.
• Own lifecycle KPIs and reporting, delivering actionable insights and recommendations to leadership on program effectiveness and areas for improvement.
• Champion a test-and-learn approach by A/B testing messaging, CTAs, and campaign designs to maximize engagement and conversion rates.
• Ensure all communications align with Vendasta’s brand voice, and collaborate with Content and Creative teams to produce compelling messaging and assets.
  
  

What You Bring to the Table

You are a strategic, data-driven marketer with a deep passion for the customer experience. You bring:

• 7–10 years of progressive marketing experience, with at least 3 years specifically focused on lifecycle, CRM, email, or customer engagement marketing.
• A proven track record of developing and managing multi-touch nurture programs that drive customer engagement, upsell, and retention.
• Expertise with CRM systems (HubSpot, Salesforce, or similar) and marketing automation platforms (e.g., HubSpot, Marketo, Braze, Iterable).
• Strong analytical skills with experience using data to drive decision-making, segmentation strategies, and personalization.
• Exceptional project management skills with the ability to lead initiatives from concept to execution while collaborating cross-functionally.
• Excellent written and verbal communication skills, with a keen eye for customer-centric messaging and storytelling.
• Experience working with SMB or SaaS companies, or familiarity with B2B2SMB marketing models is an asset.
• Knowledge of customer journey mapping, product-led growth strategies, and lifecycle analytics tools.
  
  

About Vendasta

We help businesses get more customers. And keep them. Vendasta is an AI-powered customer acquisition and engagement platform built for SMBs and the partners who support them, providing the tools needed to attract, engage, and retain customers, increasing lifetime value and building loyalty. From creating awareness to nurturing lasting customer relationships, Vendasta offers a suite of solutions with AI assistants that streamline every stage of the customer journey. By combining a business's unique data with AI and automation, Vendasta simplifies marketing, sales, and operations, eliminating the need for multiple disjointed systems.

Perks

Join the Vendasta team, where your well-being and growth come first. Step into a workplace that blends competitive health benefits with true flexibility, including flex time and an annual work-from-anywhere policy. Take ownership of your future with our Employee Options Program, and enjoy the little things, like daily snacks, a vibrant cafeteria, and catered Friday lunches at our offices.Invest in your growth through education reimbursement, in-house learning opportunities, and a suite of leadership development programs. We’re driven by our values; Drive, Innovation, Respect, and Agility, and it shows in everything we do. Give back through community initiatives and volunteer opportunities, and build more than just a career, build a life you love. At Vendasta, you’ll find the support, the challenge, and the culture to thrive. Discover your potential. Make an impact. Grow with us.

Please apply on our company website by May 9, 2025.

Vendasta is an AI-powered customer acquisition and engagement platform built for SMBs and the partners who support them, providing the tools needed to attract, engage, and retain customers, increasing lifetime value and building loyalty.