CG-VAK Software & Exports Ltd.
Website:
cgvakindia.com
Job details:
Role & Responsibilities
Minimum Required Accountabilities For This Role-
- Conduct in-depth moderated and unmoderated user interviews using psychological frameworks (e.g., Prospect Theory, Cognitive Dissonance, System 1 & 2) to uncover latent motivations, emotional drivers, and behavioral barriers.
- Design, deploy, and analyze quantitative research studies (surveys, questionnaires, experiments) grounded in validated psychological models such as Theory of Planned Behavior (TPB), Big Five Personality Traits, and Self-Determination Theory.
- Synthesize qualitative and quantitative data into actionable insights by identifying underlying cognitive and behavioral patterns (e.g., loss aversion, anchoring bias, trust erosion).
- Translate research findings into structured outputs such as personas, mental models, journey maps, and behavioral frameworks that predict user behavior.
- Test UI/UX prototypes through usability and concept validation studies using tools like Figma, Maze, and UserTesting, leveraging models such as Fogg’s Behavior Model.
- Own end-to-end research execution including study design, participant recruitment, psychometric segmentation, data analysis, and insight storytelling.
Additional Accountabilities Pertaining To The Role-
- Partner closely with design, product, and business teams to convert behavioral insights into bias-aware recommendations, nudges, and experience improvements.
- Monitor fintech and behavioral science trends (e.g., hyperbolic discounting, decision fatigue) through diary studies, ethnographic research, and secondary analysis.
- Support business KPIs such as conversion, engagement, retention, and trust through evidence-backed research inputs.
- Contribute to the development of internal research standards, methodologies, and best practices.
Ideal Candidate
- Strong Behavioral Research / Behavioral Science professionals who have transitioned into Product Design / UX / Experience Design roles, bringing strong research thinking into product decisions.
- Mandatory (Experience 1): Must have 2+ years of experience in Behavioral Research / Consumer Behavior / Behavioral Science / Market Research, followed by hands-on experience in Product Design / UX Design / Interaction Design
- Mandatory (Experience 2): Strong foundation in primary & secondary research methods such as interviews, ethnographic studies, surveys, observational research, and behavioral experiments and experience applying these insights directly in designing product features, user journeys, or experiences
- Mandatory (Experience 3): Demonstrated experience in translating behavioral insights into product/design decisions (e.g., improving user flows, engagement, retention, or conversion through design changes)
- Mandatory (Experience 4): Experience working on end-to-end product/design lifecycle – from research → insights → ideation → wireframing/prototyping → testing
- Mandatory (Experience 5): Exposure to usability testing, concept validation, A/B testing, or behavioral experimentation as part of the product/design process
- Mandatory (Skills 1): Strong understanding of Behavioral Science principles (Cognitive Biases, Decision Science, System 1 & 2 Thinking, Consumer Psychology)
- Mandatory (Skills 2): Hands-on experience with design tools or workflows (Figma / Sketch / Adobe XD or similar) – not just research.
- Mandatory (Skills 4): Basic understanding of UI/UX and digital product journeys, including how users interact with mobile apps or web platforms, though this is not a design role
- Mandatory (Education): Background in Behavioral Science, Psychology, Sociology, Anthropology, Ethnography, Cognitive Science, or related fields (BA/MA/MSc/BSc)
- Mandatory (Company): Candidates from B2C consumer product organizations where user behavior is closely tracked and analyzed, such as consumer tech, fintech, e-commerce, or digital platforms
- Preferred (Skills): Exposure to behavioral experimentation, usability testing, journey analysis, or consumer psychology frameworks used to improve digital product experience
Skills: design,research,ux,models,digital,psychology,testing,usability,behavioral science
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