%3Cp class=%22MsoNormal%22%3E%3Cspan style=%22font-family:Arial, Helvetica, sans-serif;font-size:16px;%22%3EUTHealth Houston’s Marketing and Communications department is seeking a Director of Marketing Intelligence. This employee will lead the development and execution of a modern marketing intelligence capability that enables data-driven, innovative, and strategic decision-making across UTHealth Houston. This role blends advanced analytics, marketing intelligence, digital insights, and emerging technologies, including artificial intelligence, to guide marketing strategy, optimize performance, and enhance audience engagement across academic, research, and clinical missions. The Director serves as a trusted strategic partner to institutional and marketing leadership, translating complex data into actionable insights that advance organizational priorities. This is a chance to be a builder and to help modernize and expand the institution’s marketing. It is a chance to innovate and bring something new and critical to UTHealth Houston. You will work a hybrid schedule at our University Center Tower location. This role is eligible for all director-level benefits.%26nbsp;%3C/span%3E%3C/p%3E%3Cp class=%22MsoNormal%22%3E%26nbsp;%3C/p%3E%3Cp%3E%3Cspan style=%22font-family:Arial, Helvetica, sans-serif;font-size:16px;%22%3E%3Cstrong%3EWhat we do here changes the world.%3C/strong%3E UTHealth Houston is Texas’s resource for healthcare education, innovation, scientific discovery, and excellence in patient care. That’s where you come in.%3C/span%3E%3C/p%3E%3Cp%3E%3Cspan style=%22font-family:Arial, Helvetica, sans-serif;font-size:16px;%22%3E%3Cstrong%3EOnce you join us, you won%27t want to leave.%3C/strong%3E It’s because we reward our team for the excellent service they provide. Our total rewards package includes the benefits you’d expect from a top healthcare organization (benefits, insurance, etc.), plus: %26nbsp;%3C/span%3E%3C/p%3E%3Cul%3E%3Cli%3E%3Cspan style=%22font-family:Arial, Helvetica, sans-serif;font-size:16px;%22%3E100% paid medical premiums for our full-time employees %26nbsp;%3C/span%3E%3C/li%3E%3Cli%3E%3Cspan style=%22font-family:Arial, Helvetica, sans-serif;font-size:16px;%22%3EGenerous time off (holidays, preventative leave day, both vacation and sick time – all of which equate to around 37-38 days per year)%26nbsp;%3C/span%3E%3C/li%3E%3Cli%3E%3Cspan style=%22font-family:Arial, Helvetica, sans-serif;font-size:16px;%22%3EThe longer you stay, the more vacation you’ll accrue!%26nbsp;%3C/span%3E%3C/li%3E%3Cli%3E%3Cspan style=%22font-family:Arial, Helvetica, sans-serif;font-size:16px;%22%3ELongevity Pay (Monthly payments after two years of service)%26nbsp;%3C/span%3E%3C/li%3E%3Cli%3E%3Cspan style=%22font-family:Arial, Helvetica, sans-serif;font-size:16px;%22%3EBuild your future with our awesome retirement/pension plan!%26nbsp;%3C/span%3E%3C/li%3E%3C/ul%3E%3Cp%3E%3Cspan style=%22font-family:Arial, Helvetica, sans-serif;font-size:16px;%22%3E%3Cstrong%3EWe take care of our employees!%3C/strong%3E As a world-renowned institution, our employees’ well-being is important to us. We offer work/life services such as...%26nbsp;%3C/span%3E%3C/p%3E%3Cul%3E%3Cli%3E%3Cspan style=%22font-family:Arial, Helvetica, sans-serif;font-size:16px;%22%3EFree financial and legal counseling%26nbsp;%3C/span%3E%3C/li%3E%3Cli%3E%3Cspan style=%22font-family:Arial, Helvetica, sans-serif;font-size:16px;%22%3EFree mental health counseling services%26nbsp;%3C/span%3E%3C/li%3E%3Cli%3E%3Cspan style=%22font-family:Arial, Helvetica, sans-serif;font-size:16px;%22%3EGym membership discounts and access to wellness programs%26nbsp;%3C/span%3E%3C/li%3E%3Cli%3E%3Cspan style=%22font-family:Arial, Helvetica, sans-serif;font-size:16px;%22%3EOther employee discounts, including entertainment, car rentals, cell phones, etc.%26nbsp;%3C/span%3E%3C/li%3E%3Cli%3E%3Cspan style=%22font-family:Arial, Helvetica, sans-serif;font-size:16px;%22%3EResources for child and elder care%26nbsp;%3C/span%3E%3C/li%3E%3Cli%3E%3Cspan style=%22font-family:Arial, Helvetica, sans-serif;font-size:16px;%22%3EPlus many more!%26nbsp;%3C/span%3E%3C/li%3E%3C/ul%3E%3Cp%3E%26nbsp;%3C/p%3E%3Cp%3E%3Cspan style=%22font-family:Arial, Helvetica, sans-serif;font-size:16px;%22%3E%3Cstrong%3EPosition Key Accountabilities:%3C/strong%3E%3C/span%3E%3C/p%3E%3Cul%3E%3Cli%3E%3Cspan style=%22font-family:Arial, Helvetica, sans-serif;font-size:16px;%22%3ELeads the development and execution of an enterprise marketing intelligence strategy that enables data¿driven institutional decision-making.%3C/span%3E%3C/li%3E%3Cli%3E%3Cspan style=%22font-family:Arial, Helvetica, sans-serif;font-size:16px;%22%3EEstablishes and governs enterprise marketing KPIs, measurement frameworks, attribution models, and performance standards to demonstrate impact and ROI.%3C/span%3E%3C/li%3E%3Cli%3E%3Cspan style=%22font-family:Arial, Helvetica, sans-serif;font-size:16px;%22%3EDevelops executive-ready dashboards, reports, and insights that inform strategy, optimize performance, and identify trends, risks, and growth opportunities.%3C/span%3E%3C/li%3E%3Cli%3E%3Cspan style=%22font-family:Arial, Helvetica, sans-serif;font-size:16px;%22%3EAnalyzes marketing, campaign, and audience data across the digital ecosystem (web, campaigns, search, and social) to improve engagement, conversion, and outcomes.%3C/span%3E%3C/li%3E%3Cli%3E%3Cspan style=%22font-family:Arial, Helvetica, sans-serif;font-size:16px;%22%3EPartners with clinical and university marketing leaders to generate insights supporting patient acquisition, service line growth, brand awareness, and student recruitment, using privacy-first data practices.%3C/span%3E%3C/li%3E%3Cli%3E%3Cspan style=%22font-family:Arial, Helvetica, sans-serif;font-size:16px;%22%3EIdentifies, evaluates, and pilots artificial intelligence and advanced analytics solutions that enhance marketing intelligence, experimentation, and decision-making.%3C/span%3E%3C/li%3E%3Cli%3E%3Cspan style=%22font-family:Arial, Helvetica, sans-serif;font-size:16px;%22%3ECollaborates with marketing, digital, IT, and compliance teams to ensure responsible, ethical, and effective use of data and AI.%3C/span%3E%3C/li%3E%3Cli%3E%3Cspan style=%22font-family:Arial, Helvetica, sans-serif;font-size:16px;%22%3EBuilds and leads a high-performing marketing intelligence team and center of excellence, promoting data literacy through training, tools, and best-practice playbooks.%3C/span%3E%3C/li%3E%3Cli%3E%3Cspan style=%22font-family:Arial, Helvetica, sans-serif;font-size:16px;%22%3EManages Human Resources activities for direct reports in regard to: recruiting and selection; hiring and termination, training, development, mentoring, counseling, performance evaluations, and salary planning.%3C/span%3E%3C/li%3E%3Cli%3E%3Cspan style=%22font-family:Arial, Helvetica, sans-serif;font-size:16px;%22%3EResponsible for the design, execution, and effectiveness of a system of internal controls which provides reasonable assurance that operations are effective and efficient, assets are safeguarded, and financial information is reliable and compliant with applicable laws, regulations, policies, and procedures.%3C/span%3E%3C/li%3E%3Cli%3E%3Cspan style=%22font-family:Arial, Helvetica, sans-serif;font-size:16px;%22%3EPerforms other duties as assigned.%3C/span%3E%3C/li%3E%3C/ul%3E
Certification/Skills:
- Advanced understanding of marketing intelligence, analytics, and performance measurement frameworks.
- Strong knowledge of digital marketing ecosystems, analytics platforms, BI tools, and data architectures.
- Experience applying artificial intelligence or machine learning tools to marketing analytics or audience insights.
- Ability to translate complex analytics into clear, executive-ready insights and recommendations.
- Strong data storytelling, visualization, and executive communication skills.
- Strategic thinking with the ability to connect data insights to institutional goals and outcomes.
- Systems-thinking mindset across platforms, campaigns, channels, and audience journeys.
- Demonstrated ability to collaborate across marketing, communications, digital, IT, and clinical teams.
- Experience operating effectively in complex, matrixed, or highly regulated environments.
- Work may involve handling biohazardous, chemical, and radiological materials, as well as operating associated equipment. Required safety training and appropriate engineering and administrative controls including the use of personal protective equipment must be followed.
- AI, analytics, or data-related certification preferred
Minimum Education:
Bachelor's Degree in marketing, analytics, business, communications, data science, or a related field required
Minimum Experience:
7 years of progressive experience in marketing analytics, marketing intelligence, digital strategy, data intelligence, or marketing technology, including experience translating complex data into strategic insights and leading or influencing teams and initiatives required
Physical Requirements:
Exerts up to 20 pounds of force occasionally and/or up to 10 pounds frequently and/or a negligible amount constantly to move objects.
Security Sensitive:
This position is a security-sensitive position pursuant to Texas Education Code §51.215 and Texas Government Code §411.094. To the extent that a position requires the holder to research, work on, or have access to critical infrastructure as defined in Texas Business and Commerce Code §117.001(2), the ability to maintain the security or integrity of the infrastructure is a minimum qualification to be hired for and to continue to be employed in that position. Personnel in such positions, and similarly situated state contractors, will be routinely reviewed to determine whether things such as criminal history or continuous connections to the government or political apparatus of a foreign adversary might prevent the applicant, employee, or contractor from being able to maintain the security or integrity of the infrastructure. A foreign adversary is a nation listed in 15 C.F.R. §791.4.
Residency Requirement:
Employees must permanently reside and work in the State of Texas.