Regional Marketing Manager, France

We’re UserTesting, a leader in experience research and insights; we believe the path to human understanding and great experiences start with a shared understanding—seeing and hearing how another person engages with the world around them and taking in their perspective. Working at UserTesting, you will be empowered to help organizations discover the human side of business–transforming how they work, collaborate, innovate, and bring new products and experiences to market. This is what inspires us, and it’s how we enable companies to connect with their audiences naturally and organically through an experience that is uniquely, and intentionally human.

A trusted company by top brands for 15+ years, UserTesting, recently merged with UserZoom, has over 3,400 customers in 50 countries, including 75 of the Fortune 100 companies. Joining our team means being part of a passionate group focused on transforming how companies learn from and understand their customers. Come join us and help us build the engine for human understanding.

The Opportunity

UserTesting is looking for a results-oriented Regional Marketing Manager with strong demand generation skills and integrated campaigns experience, to fuel our growth in France. In this role, you will be part of our EMEA Marketing team and you'll be the driving force behind UserTesting’s field marketing strategy in France. Partnering with sales and customer success, you'll spearhead the development and execution of the integrated regional marketing plan, leveraging local and central resources, to drive pipeline and revenue.

Responsibilities Include

• Partner with GTM/Sales leaders and Global marketing teams to develop regional priorities and integrated marketing programs, focused on: new logo acquisition, existing customer expansion and driving brand awareness, to meet pipeline and revenue goals.
• Own the regional KPIs and results, tracking end-to-end from budget spend to pipeline generated and deals won. Use the data and learnings to optimise performance continuously.
• Develop impactful relationships with key stakeholders, including regional GTM leadership and teams, Global Marketing teams and customers, ensuring flawless communication.
• As part of integrated regional campaigns, identify, plan, and execute in-person/virtual field events, webinars, tradeshows, and email programs to meet regional goals.
• Drive strategic expansion opportunities with high-value customers through highly targeted Account Based Marketing programs.
• Partner with our Global Digital Demand team to execute digital tactics such as paid social, paid search, SEO, and web localisation.
• Partner with our Global Campaigns team to drive the localisation of campaigns, and messaging to resonate with the local audience while maintaining global brand consistency.
• Partner with product marketing, corporate marketing and a variety of internal & external thought-leaders to develop region-relevant content that engages and attracts customers.
• Collaborate with the regional marketing team on lessons learned and best practices to continually improve the regional marketing model.
  
  

What We Are Looking For

• Fluent written and spoken French and English is vital
• You'll need the flexibility to travel within region from time to time
• Extensive experience in Regional/Field marketing role within a B2B SaaS company targeting large Enterprises
• Proven track record of building and nurturing relationships with Sales and Marketing stakeholders, driving collaborative efforts to achieve shared goals
• Proven track record of developing and executing enterprise marketing strategies in France, with a focus on demand generation. Account Based Marketing experience is a plus
• Detail-oriented with the ability to manage multiple projects cross-functionally
• Team player with a proactive, self-starter attitude and results-driven mindset
• Experience with Salesforce for reporting, leads and campaign management
  
  

UserTesting is an Equal Opportunity Employer and a participant in the U.S. Federal E-Verify program. Women, minorities, individuals with disabilities and protected veterans are encouraged to apply. We welcome people of different backgrounds, experiences, abilities and perspectives. UserTesting will consider qualified applicants with criminal histories in a manner consistent with the San Francisco Fair Chance Ordinance, as applicable.

UserTesting is a leader in experience research and insights, enabling companies to connect with their audiences naturally and organically through an experience that is uniquely, and intentionally human. UserTesting has over 3,400 customers in 50 countries, including 75 of the Fortune 100 companies.