Balancehero India
Website:
truebalance.io
Job details:
About True Balance
Owned and operated by BalanceHero Group, True Balance is an RBI authorized Prepaid Payment Instrument (PPI) issuing entity. It offers loans through its subsidiary and RBI licensed Non-Banking Financial Company - True Credits Private Limited and other RBI licensed partners. Founded in 2016, as a mobile app for users in India to efficiently manage their phone calls and data usage, True Balance is now India’s one of the top financial services platforms providing solutions to all the financial needs of its users - from obtaining instant loans, paying utility bills to do prepaid recharges seamlessly. To date, True Balance has raised more than US$84 million in equity funding from marquee global investors like Softbank, Naver, and Line to name a few. The company aims to become the go-to financial services platform for the next billion people in India, playing a key role in the nationwide push towards the goal of Digital India and advancing financial inclusion amongst the unbanked and underbanked people.
Job Summary:
We are looking for a UX Researcher based in Gurgaon to help True Balance generate context-rich insights from Indian users and translate those insights into decision-ready recommendations and product priorities.
This role will focus on understanding user behavior across trust, adoption barriers, financial comprehension, language realities, and fintech product journeys. The researcher will run end-to-end UX research, including in-depth interviews, moderated usability testing, concept tests, and contextual inquiries.
The researcher will work closely with Product, Design, Data, CS, Risk, and Operations teams to refine problem framing, support product decisions, and help drive adoption through actionable user insights.
Key Responsibilities
- Run mixed-method UX research end-to-end, including in-depth interviews, moderated usability testing, concept tests, and contextual inquiries.
- Cover core fintech topics such as loan journey comprehension, offer evaluation behavior, PF perception, approval probability heuristics, partner brand trust, repayment preferences, and adoption barriers.
- Own research operations, including participant sourcing and user list extraction, segment definitions, screening, recruiting, scheduling, incentives, consent flows, and no-show mitigation.
- Conduct research with users across varying levels of financial literacy, language proficiency, and digital familiarity.
- Synthesize research findings into key themes, decision narratives, evidence packs, 1-pagers, and workshops. Collaborate with PM, PO, and Design stakeholders to define clear action recommendations, owners, and priorities.
- Partner with PM, PO, Design, Data, CS, Risk, and Operations teams to clarify product problems and support evidence-based decision-making.
- Build repeatable research systems, including templates, research repositories, insight libraries, and reusable question banks.
Required Qualifications & Experience
- 3+ years of hands-on experience in UX research, user research, product research, or design research.
- Experience owning usability testing and in-depth interviews end-to-end.
- Experience conducting research with Indian users or users in emerging markets.
- Strong English communication and reporting skills.
- Strong execution of research operations, including recruiting, scheduling, incentives, consent, and no-show mitigation.
- Ability to work with audiences of low financial literacy and accurately evaluate user comprehension.
- Ability to synthesize findings into clear insights and collaborate with product and design stakeholders to translate them into practical recommendations and action items.
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