Website:
blkbox.ai
Job details:
About the Role
We are looking for a high-performing, data-driven, and entrepreneurial User Acquisition (UA) Manager to spearhead our growth efforts in the mobile gaming space. Operating remotely from India, you will have complete ownership of Testing, Scaling, Channel Expansion, and Internal operations.
You possesses the sharp technical skills to jump into dashboards, execute complex campaigns, and get things done themselves. If you are deeply analytical, obsessed with creative innovation, and thrive in an autonomous environment, we want you.
Key Responsibilities
Campaign Management
End-to-End Execution: Own the strategy, setup, and optimization of large-scale UA budgets across major ad networks, including Meta, TikTok, Snapchat, Moloco, and Unity.
Advanced Optimizations: Execute highly complex campaigns using mobile-specific frameworks: Mobile App Installs (MAI), App Event Optimization (AEO), Value Optimization (VO), and web-to-app/web campaigns.
Budget Allocation: Continuously monitor, allocate, and optimize multi-million dollar ad spend to maximize ROAS and LTV while minimizing CAC.
Creative Testing & Strategy
Creative Analytics: Champion a creative-first UA philosophy. Deconstruct winning assets to analyze hook scenes, core visual concepts, and gameplay variations.
Testing Automation: Implement and leverage creative testing automation methodologies and platforms to rapidly iterate, isolate performance variables, and scale winning creatives.
Cross-Functional Briefs: Collaborate closely with internal design and video production teams to deliver highly precise, data-backed briefs that optimize hit rates.
Data Analytics & Performance Evaluation
Granular Deep-Dives: Analyze performance metrics through MMP dashboards, attribution models, and internal data tables to track true cohort value.
Hypothesis Generation: Translate complex, multi-channel performance marketing datasets into clear, actionable growth hypotheses.
Leadership & Ownership
Entrepreneurial Mindset: Act as an autonomous self-starter with a massive sense of extreme accountability over outcomes, metrics, and project timelines.
Team Foundation: Lay the groundwork for our growth team—demonstrating the leadership qualities required to recruit, mentor, and scale a regional UA team in the future.
Qualifications & Skills
Industry Experience: Minimum 3+ years of dedicated, hands-on User Acquisition experience specifically within the mobile gaming vertical.
Budget Scale: Proven track record of directly managing and scaling multi-million dollar advertising budgets profitably.
Channel Mastery: Expert-level, current platform knowledge of Meta, TikTok, Snapchat, Moloco, and Unity.
Campaign Sophistication: Deep technical understanding of SKAN, MAI, AEO, VO, and advanced web-to-app performance marketing funnels.
Creative Testing Architecture: Demonstrated experience designing and executing automated creative testing workflows and workflows utilizing creative analytics.
Professional Mindset: Highly curious, natural problem-solver, comfortable asking tough questions, and exceptional at working asynchronously within a fully remote setup.
Click on Apply to know more.