Bajaj Capital Ltd
Website:
bajajcapital.com
Job details:
BTL Marketing role
Key Responsibilities:
- Plan and execute BTL marketing campaigns to generate qualified leads through corporate sessions, PSU tie-ups, school and college engagements, and society activation events.
- Organize and manage health camps, financial awareness drives, and community engagement activities to strengthen local market presence.
- Collaborate with sales teams to align event objectives with lead targets and business outcomes.
- Identify new partnership opportunities with corporates, institutions, and local associations to expand lead pipelines.
- Coordinate with vendors, agencies, and internal departments for event execution, branding setup, and post-activity reporting.
- Track performance metrics, maintain data of leads generated, and submit detailed activity reports and ROI analysis.
- Ensure all activities comply with brand guidelines and deliver a consistent brand experience.
Requirements:
- MBA in Marketing or equivalent qualification.
- 3-5 years of experience in BTL marketing, event management, or lead-generation roles.
- Candidates from Banking, Mutual Fund Distributor companies, or Financial Broker Firms will be preferred.
- Good knowledge of local South Indian languages is mandatory.
- Proven ability to manage multiple on-ground marketing activities simultaneously.
- Excellent communication, negotiation, and stakeholder management skills.
- Strong analytical skills to track performance, ROI, and lead quality.
Preferred Attributes:
- Hands-on experience in corporate activations, tie-ups, and engagement marketing.
- Creative approach to event ideation and local audience engagement.
- Proactive, energetic, and target-driven personality.Role & responsibilities
Interested candidate can share their resume on sonam.singh@bajajcapital.com
Location- Delhi/NCR
CTC- ( 5 LPA- 9 LPA)
Regards
Sonam Singh
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