Associate Product Marketing Manager – Opens in new window

What’s In It For You

Reporting to the Product Marketing Manager for Strollers, you will collaborate and contribute to the development and line management for Stroller Accessories. You will be involved in a diverse range of accessories from those used for all-weather to travel to comfort inserts for baby.

We’re a collaborative team of product marketers and graphic designers who encourage each other to grow and succeed through feedback and support knowledge-sharing and mentorship opportunities to develop into a well-rounded contributor.

Be a part of a fast-paced environment, where you will champion the marketing requirements within a cross-functional collaborative team.

Since you’ll be working within the R&D department you will see first-hand the process of how products are developed, validated, and meet the high standards we have established for the brand.

Competitive salary, flexible hours, currently one day work-from-home.

Excellent health, dental and vision insurance.

Life insurance, LTD and STD paid by UPPAbaby. Voluntary life, accident and critical illness if interested.

401K with match

Located in Rockland with in-house gym, a laid-back culture, no dress code

Weekly catered lunches and snacks, drinks and cold brew on tap

Corporate discount on our gear

Roles & Responsibilities

Develop global concept briefs for our Accessory line with consumer and market insights and detailed product requirements.

Monitor feature requirements from concept to production.

Collaborate with the Product Marketing Manager to ensure accessory compatibility with the stroller platform.

Identifies product validation needs throughout the development process, including a thorough report of key findings and recommended action.

Maintains an understanding of the category, competitive and consumer landscape.

Collaborates with the product development team members across Design, Quality, Engineering and Program Management.

Responsible for maintaining and achieving target cost based on margin goals.

Lead the packaging strategy for stroller accessories by kicking off projects with the Graphics team, providing clear direction including competitive analysis, inspiration, and must-have product callouts.

Review and provide feedback on packaging mockups, validating that key product benefits are clearly communicated before production.

Work closely with Product Marketing Coordinator for accuracy of product information referenced by Sales, Marketing, and Customer Experience partners.

Support product launch efforts by contributing to sales presentations, representing the brand at trade shows, and developing post-market launch assets in collaboration with marketing to ensure continued consumer engagement.

Qualifications And Skills

Ability to be hands-on through the development process

Ability to manage multiple projects and deadlines simultaneously

Conducted consumer research and marketplace analysis

Product Line development (includes merchandising, costing, marketing & sales)

Strong communication, interpersonal and presentation skills

Ability to travel and attend trade & consumer shows

Education And Experience

Bachelor’s degree in Marketing, Business or Management

3-5 years in product marketing or product development, preferably at a consumer goods company

Previous experience working on brands and products with global presence a plus